Even in the age of #AI, relevant, real content is still king. Financial advisors and agents looking for shortcuts to creating interesting, unique, human-made content may be on the wrong track.

AI CAN be helpful, but it's not the only thing you need to get yourself out there.

How can you be sure your content will please the Google Gods and not get your blog or website blacklisted? Yes, Google has new content guidelines emphasizing CONTENT CREATED BY PEOPLE FOR PEOPLE. No longer will content creators and webmasters be able to pull off those "gray hat" tricks designed to fool Google into ranking your content higher. Quality, relevance, and REAL-ness are more important to search than ever befor. According to Google, when you create content, you should always be asking yourself these questions: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you? Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Does your site have a primary purpose or focus? After reading your content, will someone leave feeling they've learned enough about a topic to help achieve their goal? Will someone reading your content leave feeling like they've had a satisfying experience? Are you keeping in mind our guidance for core updates and for product reviews? There's a chance that you will NEVER get your page rank or have your content pop up in search unless you do the right things and avoid practices like keyword stuffing and articles written solely to get search results. STOP THAT! IN this video, I discuss what financial advisors, agents, CPAs, real estate syndicators and others are doing right now to get found by Google without getting slapped in the process. Got more questions? Make an appointment. https://calendly.com/tammydeleeuw Check out the Safe Money Trends website.