• Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

  • Jun 23 2019
  • Length: 29 mins
  • Podcast

Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

Listen for free

View show details

  • Summary

  • Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them. How can traditional brands get into the business of platforms and how can one get platform branding right? JP had a discussion on the subject with Erich Joachimsthaler at Vivaldi Group. Continue reading →
    Show More Show Less
Show More Show Less

What listeners say about Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.