• Why Empathy is Important in Marketing - Episode 3 - Mix & Matchbox

  • Apr 13 2022
  • Length: 36 mins
  • Podcast

Why Empathy is Important in Marketing - Episode 3 - Mix & Matchbox

  • Summary

  • Brent Feldman, Cofounder at Matchbox Design Group, and Tim Leon of Geile/Leon Marketing Communications sit down to peer into Tim's vision behind trademarking the term "Return on empathy".

    Brent and Tim discuss why empathy is overall important in marketing, how different brands such as Pepsi and Nike use empathy to connect more to their consumers and whether or not these marketing campaigns have failed. Is philanthropy more than just donating money to organizations? Tim and Brent take a deep dive into this topic and many more.

    Show More Show Less
activate_samplebutton_t1

What listeners say about Why Empathy is Important in Marketing - Episode 3 - Mix & Matchbox

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.