In August 2020, I found myself sobbing after a focus group discussion about bottled water. The question that turned the tables? “Give me 2020 in a word.” Everyone had the same reaction: Hopeless.

I had been a researcher for almost a decade and I had always worked with black consumers. That discussion was a turning point for me in my purpose. I had done a lot of work with a lot of high profile businesses, so it was time to use my skills and my calling to make sure that black voices were heard.

I started Mahogany Insights in September of 2021 with the goal of shifting the way that companies view, communicate with, and portray black consumers so that brands can then bridge the gap between us and society as a whole.

My purpose of this podcast is to give everyone the baseline knowledge of some of the basic things out there so when you get ready to do your research and advertising, you have a set point that allows you to go deeper.

Thank you for being here. Being here shows that you’re willing to put in the work to learn how to connect better and more authentically with black consumers.

Today’s Thought Starter: What is your intention for being here?

Connect with Dawn and her team at Mahogany Insights: https://www.mahoganyinsights.com/

Music credit: Mavericks by Harrison Amer

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