• What is contextual intelligence and why is it so important in Experience research?

  • Jan 29 2021
  • Length: 23 mins
  • Podcast

What is contextual intelligence and why is it so important in Experience research?

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  • Summary

  • Show Guest: Susan Fader | Qualitative Research Guru - The honor of debuting the All Things X show with Susan Fader was all mine. As a quant researcher, I’m very numbers driven. After reading an article Susan wrote on narrative economics, I had an unexpected awakening to how qualitative research can be used to understand experience in a way that I have never encountered before. Several conversations and another article later, I knew that Susan would be the one to open my show. Listen in to hear more about how Susan uses contextual intelligence as a research technique to re-set baseline assumptions in research.
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