• What is a Landing Page

  • Mar 12 2019
  • Length: 45 mins
  • Podcast

  • Summary

  • In this episode I talk with Isaac Rudansky about what a landing page is and how to get the most out of landing pages for your business.

    Isaac defines what a landing page is and when you would create a landing page for a specific campaign or market. We also talk about what makes a successful landing page, successful.

    • What is a conversion and the different typs of conversions that you may want to track.
    • A/B testing
    • Landing pages are best built in a landing page builder optimizer, not your website CMS
    • Call to action, goal of the page
    Show Links
    • Landing Page Design (Udemy Course)
    • Google Optimize
    • Optimizely
    • Visual Website Optimizer
    • Unbounce
    • Lead Pages
    • Webflow
    • Conversion XL
    • Nielson Norman Group
    More Website 101 Podcast
    • Email the Podcast!
    • Twitter
    • Sean on LinkedIn

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