• Welcome to the Jingle

  • Oct 4 2023
  • Length: 10 mins
  • Podcast

Welcome to the Jingle

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  • Summary

  • Gusano Sonoro 2: Welcome to the Jingle


    El jingle se refiere a la pieza publicitaria en formato auditivo de corta duración. Generalmente, van desde los 30 a los 60 segundos y se componen de dos elementos principales: la música y la locución.

    Al igual que el resto de los recursos del marketing, un jingle publicitario debe representar los valores y características de la marca. Pero no lo hace mediante colores o recursos gráficos sino que de forma auditiva.


    Referencias


    Deutsch, D. (Ed.). (2013). Psychology of music. Elsevier.

    Huron, D. (2008). Sweet anticipation: Music and the psychology of expectation. MIT press.

    Ko, B., & Kim, K. (2023). Assessing music-related memory in people with dementia: a scoping review. Aging & Mental Health, 27(5), 876-886.

    Juslin, P. N., & Sloboda, J. A. (2001). Music and emotion. D. DEUTSCH (Org.).

    Snyder, B. (2000). Music and memory: An introduction. MIT press.
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