Excerpts from "Why American Retailers Should Invest in Accessibility in 2024 - accessiBe"

I. Introduction: The Business Case for Web Accessibility

• This section introduces the concept of web accessibility and argues that American retailers have much to gain from investing in it, including legal compliance, expanded audience reach, and appealing to socially conscious consumers.

II. A Quick Introduction to Web Accessibility

• This section defines web accessibility and stresses its importance in creating inclusive online experiences for people with disabilities.
• It introduces the Web Content Accessibility Guidelines (WCAG) as the most widely accepted standards for web accessibility.
• The four guiding principles of WCAG (Perceivable, Operable, Understandable, Robust) are explained.
• The section emphasizes the legal significance of WCAG and links to additional resources for further exploration.

III. Three Reasons Why Retail Businesses Need to Care About Web Accessibility

• A. Web Accessibility is a Legal RequirementThis section explains the legal obligations of American retailers under the Americans with Disabilities Act (ADA), specifically Title III.
• It highlights the DOJ's position on applying the ADA to websites and its reference to WCAG as the standard for compliance.
• It emphasizes the prevalence of ADA lawsuits in the retail industry, citing examples of prominent retailers sued for website accessibility issues.
• B. Web Accessibility is Smart BusinessThis section presents the economic benefits of web accessibility, highlighting the purchasing power of people with disabilities.
• It argues that accessible websites can significantly increase a retailer's potential customer base and reduce online cart abandonment rates.
• It emphasizes the potential revenue increase from catering to this market segment.
• C. Your Customers Expect It of YouThis section focuses on the growing importance of Corporate Social Responsibility (CSR) in consumer decisions.
• It presents data showing that consumers prefer brands committed to social good, including accessibility.
• It concludes that investing in web accessibility can positively influence brand perception and customer loyalty.

IV. Take the Next Step

• This section encourages retailers to take action and implement web accessibility solutions.
• It highlights the complexity of retail websites and the need for dynamic solutions that address both web and mobile accessibility.
• It promotes accessiBe as a potential solution and provides a call to action to learn more.

V. Methodology

• This section briefly describes the methodology used to assess the accessibility of the top 100 most visited online retailers in the United States.

VI. Additional Resources

• This section includes links to other articles and resources provided by accessiBe related to web accessibility, including information about WCAG, ADA compliance, and case studies.

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