In this episode of We Built This Business, we talk with Oliver Bruce from Pinpoint Media. Oliver shares his inspiring journey from starting Pinpoint Media while at university to growing it into a successful performance and creative agency with offices in the UK and South Africa. He also opens up about his experiences with neurodiversity—dyslexia, dyspraxia, and ADHD—and how these challenges shaped his approach to business. Oliver discusses the realities of scaling a business, navigating acquisitions, bootstrapping, and the role of AI in the future of digital marketing. HIGHLIGHTS · Starting Pinpoint Media: Oliver recounts how he launched Pinpoint Media during university and the creative approach he took to building his business from scratch. · Neurodiversity and Entrepreneurship: Oliver shares his experiences with dyslexia, dyspraxia, and ADHD, explaining how these shaped his journey and approach to growing a business. · Scaling and Acquisitions: Insights into the growth of Pinpoint Media, including its acquisition of a performance agency and the lessons learned about integrating businesses. · Bootstrapping vs. VC Funding: Oliver talks about the challenges of bootstrapping his business and shares advice for entrepreneurs on when to seek external funding. · The Role of AI: Discussion on how AI is changing the digital marketing landscape and how Pinpoint Media is integrating AI into its services. · Entrepreneurial Lessons: Oliver reflects on key takeaways from running multiple businesses, dealing with stress, and finding a work-life balance as a leader. · Future of Digital Marketing: Predictions on how AI will reshape SEO, PPC, and the customer experience in the coming years. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We explore their journeys, including challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from those who are doing it? PODCAST SPONSOR Team Building Experiences are a nationwide team-building company specializing in Keeping Things Fun for companies. With events like Game Shows, Sports Days, and the Crystal Challenge, there's something for every business. Visit this link and quote PODCAST15 for 15% off your next event. VALUABLE RESOURCES Guest Website - https://www.pinpoint-media.co.uk/ Host Website –https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT · How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie · How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty · How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group, which includes brands in events, entertainment, and media. Brands include Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page DONATION Every week an episode of We Built This Business is released, we donate £10 to the British Heart Foundation. Since May 2024, we aim to donate £520 annually. Donate here.
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33 mins