We Blowing Up Podcast you'll be introduced to a close nit family trying to figure out how to grow a family business. The challenge they face is  how to grow their nearly 30 year old business from 10 million dollars in annual sales, to 100 million.

Follow these guys as they do what they do best which is winging it in business decision making. Not always the best path forward but as you'll find out, old habits are hard to break as they discover the choices they made that were good, and those that flopped.

There will be ups, and you can be sure there will be downs as these guys try to figure out how to blow up their small family business. Anyone who runs a business understands the challenges that business owners face. The correct path forward isn't always obvious, and it requires taking risks, and the results can be unpredictable.  

So learn from the mistakes you'll see in this series, and benefit from those decisions that were solid. Either way, you should find We Blowin Up to be informative, insightful, entertaining, and more.

The individuals in this series include the business Founder, and CEO,  Doug Merritt, and his three  Sons; Dustin, the VP of  Sales, Drew, the VP  of Marketing, and David, the President who handles a bit of everything.

What you'll learn in episode 2:
How do you get to 80% margin when selling commoditized product? 
Differentiating yourself in a competitive market 
Your business better know your CAC and LTV 
2 Vital Business Metrics for Success 
Effective Branding and Marketing in a Boring Industry 
Doing the job vs Doing the Job Well 
This is what I'm talking about
Salespeople are a bit different 
Average Joes win in the End