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For our small business owners, take time right now to mark down your expenses as we go into 2025. It is always harder to argue facts than fiction or opinions. Write down what your day to day, month to month, or year to year expenses are for your business. This will help you to see how the current economic status is affecting you and your business. They say, "money makes the world go around". It is actually the movement and the exchange of monetary sources that makes the world go around. That is why there were 2 economic stimulus packages passed by the U.S. Congress during the height of the global Covid-19 pandemic. People were not getting out spending money, or exchanging monetary sources. The economy is paced by the population spending their hard earned dollars with businesses off all calibers. The issue is for the upcoming United States Presidential Administration, how will they make the following business concerns better of worse for small businesses.

• Access to capital
• Business taxation
• Tariffs on imported goods
• Tariffs on exported goods
• Business loan qualifications

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We acknowledge to some the world looks a lot different right now, and to some the world looks a lot clearer. Small business owners, we feel your uncertainty and The Hooks may keep coming our way. This episode may take a more political stance than most, but we have to realize politics plays a role in just about every aspect of our everyday lives. Politics can regulate who your business can bank with or receive access to capital from. Politics can dictate your tax rate or how taxes can impact your business. Politics can impact whom you could hire to help work for your company. We would love for you all to tune into this episode and hopefully be exposed to a way of thinking about politics differently....

#election2024 #yourvote #votingimpactsbusiness #smallbusiness #politicsimpactsbusiness #podcastinterview #franchise #podcastseries #spotifypodcast #applepodcast #inspiration #motivation #podcastlife #entrepreneur #womeninbusiness #podcastlove

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This is a deeper dive into our topic from Episode 125: Is Your Influence Worth Your Price. We are really trying to prepare business owners and potential business owners how to study and analyze social media stats. Also, it may be best to understand that influencers are not professional paid advertisers or advertising agencies. Some maybe able to "sell" themselves, but that doesn't mean they can sell anything. Have you ever noticed when an influencer is promoting a prominent product, there is always a massive paid adverting campaign behind it? They are just the paid talent in that commercial, they are not the master mind or engine behind that paid advertising campaign. The big issue comes when they are paid to be that master mind on social media for a specific product and they don't know how to be that for a particular company. Then as a company your return on investment (ROI) will probably be a negative impact. Listen in to this episode to better understand if paying a social media influencer the right move for your company.

#socialmediainfluencer #paidadvertising #advertisingagency #paidadvertisingcampaign #influencer #numberoffollwrers #numberofsubscribers #likes #subscribers #shares #post #repost