In this episode we explore overdose prevention and harm reduction campaigns with Tony Newman, Director of Communications for Vital Strategies’ Overdose Prevention Program, and Gloria Malone, Senior Manager for Digital Multimedia Strategy. They discuss the power of communications to combat stigma, shift perceptions, and promote evidence-based solutions like harm reduction services and overdose prevention centers. Through real-world examples, they emphasize storytelling, community collaboration, and data-driven strategies to change hearts, minds, and policies.

This episode features:

• Tony Newman, Director of Communications for Vital Strategies’ Overdose Prevention Program
• Gloria Malone, Senior Manager for Digital Multimedia Strategy for Vital Strategies' Overdose Prevention Program

Visit the Campaign Beacon resource mentioned in this episode at www.campaignbeacon.org

This episode is the first in our Campaigns for Change series, where we examine how communications campaigns can help shape public health policy.

We speak with Jacqueline Murphy, Senior Director of Digital Marketing Innovation at Planned Parenthood Federation of America, and Michael Ward, Partner at agency M+R. We explore the evolving digital landscape for nonprofit campaigns, discuss strategies to counter misinformation, and how to engage diverse audiences effectively. Key topics include leveraging social media, storytelling, paid advertising, and lessons from impactful campaigns such as Planned Parenthood’s response to the Dobbs v. Jackson Women’s Health decision. We also discuss how an audience-centric approach and sustained communication efforts are crucial in advancing public health and social change.

This episode features:

• Jacqueline Murphy, Senior Director of Digital Marketing Strategy and Innovation at Planned Parenthood Federation of America
• Michael Ward, Partner at M+R

Visit the Campaign Beacon resource mentioned in this episode at www.campaignbeacon.org

In this conversation we’re joined by Jamie Cudden, leader of Dublin's Smart City Program, and Constanza Jimena Delón Córdoba, Director of Road Safety Information Monitoring at Mexico City's Mobility Department. We explore the use of technology and data to improve active travel, promote road safety, and create healthier and safer cities. Both Dublin and Mexico City are part of the Partnership for Healthy Cities and serve as innovation labs, sharing their experiences and learnings with other cities. The conversation highlights the importance of community engagement, data-driven decision-making, and the need for infrastructure and policy changes to prioritize public health and well-being.

Our guests on this episode are:

- Jamie Cudden, leader of Dublin's Smart City Program

- Constanza Jimena Delón Córdoba, Director of Road Safety Information Monitoring at Mexico City's Mobility Department