Dr. Bonnie Bragdon is back with another insightful discussion on The Veterinary Insider Podcast, the go-to podcast for every veterinarian passionate about keeping veterinary medicine independent and thriving. In this episode, Dr. Bragdon sits down with Aaron Oaks, CEO of United Pet Care, and Heidi Sirota, Strategic Growth Advisor and Pet Insurance expert, to discuss transformative strategies for improving access to veterinary care. The conversation dives deep into critical topics like: Breaking down barriers to pet care access, The power of strategic discounting for veterinarians, Marketing segmentation and pricing transparency, and Solutions to help pet parents plan financially for their pets’ health This episode sheds light on the growing challenges of pet care affordability and offers practical, innovative solutions to help veterinarians build stronger relationships with pet parents while driving business success. Listen to the full episode now! https://youtu.be/OSm7_p5IpGs Don’t miss this enlightening conversation, brought to you by United Pet Care and the Independent Veterinary Practitioners Association. Check out IVPA’s amazing benefits at iVeterinarians.org. #VeterinaryPodcast #PetCareAccess #IndependentVeterinary #PetParenting #UnitedPetCare #VetPracticeGrowth #PetInsurance #SpectrumOfCare #PetHealth 0:00 – Preview of Episode 0:24 – Introduction of Guests Aaron oaks and Heidi Sirota 1:20 – Strategic Discounting in Veterinary Services 3:03 – Understanding Customer Segmentation in Veterinary Care 6:10 – Consumer Perspectives on Veterinary Pricing 10:10 – The Impact of COVID on Pet Ownership and Care 12:11 – Barriers to Pet Care and the Shelter Crisis 13:54 – Incentivizing Pet Care Through Strategic Discounting 16:07 – United Pet Care's Role in Veterinary Practices 19:40 – Proactive Planning for Pet Care Costs 23:11 – Data-Driven Insights for Veterinary Practices 25:33 – Understanding Customer Lifetime Value in Veterinary Care 27:13 – Differentiating Insurance, Discounts, and Membership Programs 30:37 – The Role of Subscription and Wellness Plans 32:51 – Financing Options and Their Impact on Pet Care 36:22 – Navigating Digital Marketing for Veterinary Practices 38:41 – Improving Price Conversations with Clients 43:27 – Building Relationships Through Veterinary Care 45:41 – Streamlining Operations for Veterinary Practices 48:25 – Closing and Guests Contact Details The podcast for veterinarians who own their medicine, their profession, and their success. The Veterinary Insider podcast is powered by the Independent Veterinary Practitioners Association and hosted by co-founder and immediate past president, Dr. Bonnie Bragdon. The IVPA is the only association exclusively dedicated to keeping veterinary practice ownership a sustainable lifestyle and career option. Member benefits include discounts on products and services that drive practice profit, as well as opportunities to change the course of the veterinary profession.