Summary
In this conversation, Tom Jackobs discusses his recently published book 'Selling with Heart' and his approach to sales for health and wellness practitioners. He shares his writing process and how he used AI to create the chapter order. Tom also talks about using the book as a lead magnet to attract ideal clients and gain speaking engagements. The conversation touches on the impact of social media on mental health and the importance of face-to-face communication. Tom Jackobs discusses his decision to stay in Taiwan and the benefits of living there, including affordable healthcare and a safe environment. He also shares insights on selling and marketing in the health and wellness industry, emphasizing the importance of having conversations and solving problems for clients. Tom highlights the need for health practitioners to market and sell their services, especially in cash-pay practices. He also mentions his coaching services and upcoming video training course. The conversation touches on the history and political situation of Taiwan, as well as the challenges of marketing and promoting a charity.
Keywords
book publishing, sales, health and wellness, lead magnet, speaking engagements, social media, mental health, face-to-face communication, Taiwan, healthcare, safety, selling, marketing, coaching, cash-pay practices, history, political situation, charity