User needs playbook

By: Khalil Cassimally
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  • Summary

  • This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.


    In six episodes, we will cover:

    • Understanding user needs and how to get internal buy-in.
    • How to prepare for implementation
    • How to do a user needs audit
    • How to build a small, cross-functional team that will serve user needs
    • How to focus on creating valuable content
    • When, and how, to scale a user needs operation


    By the time you've listened to all episodes, you’ll know how to get internal buy-in to implement user needs, how to align user needs with your organisation’s vision, how to operationalise user needs, how to make sure user needs is for the long haul, and more.


    User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.


    By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so do subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.


    --


    Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.


    --


    Khalil's free user needs email course

    Connect with Khalil on LinkedIn



    Hosted on Acast. See acast.com/privacy for more information.
    Khalil Cassimally
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Episodes
  • User needs | Scale the operation | 6

    User needs | Scale the operation | 6
    Oct 18 2024

    You’re now seeing the results of creating valuable content that addresses user needs. It’s the perfect time to start working on scaling the operation. And develop a deeper understanding of your audiences, to be even closer to them, by carrying out your own user research.


    --


    This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.


    User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.


    By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.


    --


    Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.


    --


    Khalil's free user needs email course

    Connect with Khalil on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    13 mins
  • User needs | Focus on creating valuable content | 5

    User needs | Focus on creating valuable content | 5
    Oct 18 2024

    Everything’s in place to actively create more value for audiences. Now, let's think about: considerations as the team starts addressing user needs with content, how to ensure you’re actually providing more value to audiences, and linking your organisation’s journalism to the impact it may be having on actual people.


    --


    This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.


    User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.


    By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.


    --


    Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.


    --


    Khalil's free user needs email course

    Connect with Khalil on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    10 mins
  • User needs | Build a cross-functional team | 4

    User needs | Build a cross-functional team | 4
    Oct 18 2024

    Now’s the time to think about taking action based on the insights you've gathered. And see the value of starting user needs implementation with an initial small team.


    --


    This is a podcast for those who want to implement the user needs model in their newsrooms. Yet, face blockers like internal resistance, inadequate resources, or uncertainty about where to begin or how to scale.


    User needs is one way for media organisations to become more audiences-informed. It provides us with a set of needs that most people have when they’re consuming news content. A set of needs that media organisations should serve to be valuable to people.


    By the way, this podcast is based on Khalil A. Cassimally's free user needs email course. The email course has more information so subscribe. The podcast has been generated by NotebookLM's Audio Overview, with additional prompts by Khalil.


    --


    Hi, I'm Khalil. I'm an advocate for more audiences-informed approaches in the media industry, and an audience development expert. I pioneered the implementation of the user needs model at The Conversation, initially within its UK newsroom, before overseeing deployment across more of its newsrooms worldwide. I also do consultations, advise and mentor teams and individuals at media organisations around the world. I regularly talk about audiences-informed work at conferences.


    --


    Khalil's free user needs email course

    Connect with Khalil on LinkedIn


    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    8 mins

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