In this insightful podcast, we welcome Greg Herlean, founder of Horizon Trust and a leading expert in self-directed IRAs. Greg has managed over $1.4 billion in financial transactions, renovated more than 450 homes, and overseen 2,000+ apartment units. He’s also the author of Bank on This: How to Maximize Your IRA by Investing in Real Estate. During this session, Greg reveals how to unlock the hidden potential of retirement funds by leveraging self-directed IRAs for real estate investment. With nearly 100 million Americans holding retirement accounts—representing $7 trillion—self-directing is a smart option for many. Greg dives into the setup process, qualifications, and strategies for turning IRAs into powerful tools for business growth. Key Takeaways: -Self-directed IRAs allow you to invest in real estate and other alternative assets. -Financial advisors often overlook self-directing, but it’s suitable for about 20% of the population. -Learn how Horizon Trust Company simplifies the setup and management of self-directed IRAs. -Discover practical strategies for successful real estate investing through IRAs, including how to structure deals and build strong relationships. If you’re looking to take control of your retirement funds and maximize your investment potential, this is a must-listen! Don’t miss the opportunity to gain insights from an industry leader and explore new ways to grow your portfolio. 📚 Topics Covered: -Leveraging self-directed IRAs for business and real estate growth -IRA qualifications, setup process, and strategic insights -How to invest in familiar areas and maintain business relationships for success Learn how Horizon Trust can help fast-track your real estate investments.