In this episode of the Entrepreneurs Lock Book Podcast, Zach sits down with Alex Makowski, founder of Infinite Bookings, to explore the art of turning cold emails into tangible business opportunities. Alex shares his journey from starting as an SDR at a creative agency to founding a successful lead generation agency. The discussion dives into strategies driving B2B growth, the importance of a solid offer, and the evolving role of AI in personalizing cold email campaigns. Whether targeting small businesses or Fortune 500 companies, Alex emphasizes the need for relevancy and practical insights on leveraging AI to enhance outreach efforts.

00:32 Alex Michalski's Journey into Lead Generation

02:45 Exploring Effective Cold Email Strategies

04:59 The Importance of Offer Relevance in Cold Emails

07:17 Infrastructure and Tools for Cold Email Campaigns

10:37 Personalization and Targeting in Cold Emails

17:54 Using AI to Enhance Cold Email Campaigns

26:16 Common Mistakes in B2B Cold Email Outreach

Connect with Alex :

https://www.linkedin.com/in/alexmakowski1/

https://x.com/makowskialex_

https://www.youtube.com/@coldemailalex

https://alex-makowski.com/

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

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