Finn Bradshaw, the ICC’s Head of Digital, has one of the most high impact jobs in all of cricket.

He oversees the ICC’s massive social channels, website and digital platforms, and reports directly to the ICC’s CEO. So he’s perfectly positioned to help grow the sport’s global audience and revenues.

And fortunately for the cricket world, Finn and his team are extremely passionate about what they do.

Watch our in-depth conversation with Finn that covers a variety of topics such as:

In this conversation, Finn discusses:

- the pivotal role of digital strategy in enhancing cricket's global reach and engagement.

- the ICC's digital initiatives, including social media strategies, content creation, and the importance - of connecting with diverse audiences, particularly in promoting women's cricket

- the evolution of cricket broadcasting

- the impact of the T20 World Cup

- growth of cricket in the US.

- the crucial role of sponsors

We also discuss Finn's career journey from Cricket Australia to the ICC.

The discussion highlights the importance of digital media and journalism in engaging audiences and the innovative approaches taken by various organizations in the cricketing world.

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