Heidi’s Story

• Heidi worked for an ad agency, radio, and selling internet to higher education. 
• She got laid off from her job, and her dad recommended that she become an insurance agent at All-State. 
• She started her agency from scratch in 2004 and grew pretty quickly. She opened a second office in 2008 right before the market crash. 

How to get through difficult times

• Control what you can control. Let the other things go. 
• Control your attitude. 
• Be a positive leader. 

Marketing and getting Leads

• You should have a lot of different sources for leads. 
• Don’t put all of your lead generation in one bucket. 
• When you have multiple sources of leads, if one lead source is underperforming one month, you’ll still be okay. 

Being successful as a business owner

• Have a good attitude. Your employees will match the attitude that you bring inn. 
• Know you’re core values and mission statement. 
• Hire, fire, and evaluate on those core values. This will build a company culture around your values. 
• These values and mission statement can be fluid. They can change. That said, you shouldn’t be changing them all of the time. 
• It’s easy to train skills and software, but you can’t train core values. Hire people that align with your values and train the skills.

How do you keep everything together?

• Hire the right people to do the right things. You won’t be good at everything. 

Advice for new agency owners

• Find mentors or other people in the industry. 
• Bounce ideas off of other business owners. 
• Be willing to try new things. 

Follow Heidi

• LinkedIn
• Facebook

Follow Casey:

• www.caseykuckert.com
• @caseykuckert
• Facebook
• Ladies of the Society

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Overcast
• Spotify

I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at caseykuckert@caseykuckert.com. You can also rate the show in Apple Podcasts or your favorite app to help more people discover the Unleash Your Lady Power Podcast!

About Katlyn

• Katlyn is currently the Director of Education and Development at Quantum Assurance International
• She started in the insurance industry in 2011. She started from scratch with her husband. 
• Since they started from scratch, they had do everything from selling door to door and managing their phone system. 

Tell us about the messy side of owning a bussiness

• There are a lot of difficult parts of growing a business.
• You HAVE TO be willing to do the hard things. 
• There will always be hard things about business, but it will get easier. 

How to get through the tough times of business

• You need to have moments to shift your perspective
• Get a good night sleep
• Pick up a phone and talk to a mentor
• Go listen to a podcast or do something entertaining.
• Don’t give up! Keep going.

Getting input and Mentorship

• Mentorship is important because you need a constant stream of input and positivity. 
• Podcasts can be a great source of inspiration, input, and positivity. 
• There are a lot of people in the industry that you can learn from. 
• A life coach can also be a great source of mentorship and positivity. 
• Social media can also be a great place to find people that can help you. 

Follow Katlyn

• LinkedIn

Follow Casey:

• www.caseykuckert.com
• @caseykuckert
• Facebook
• Ladies of the Society

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Overcast
• Spotify

I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at caseykuckert@caseykuckert.com. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Lady Biz Life!

About Jennifer

• Jennifer has been an Allstate agent for 9 years, and owned an agency for 7 years. 
• She has been in the insurance industry for 17 years. 
• She loves it, and can’t imagine doing anything else. 
• She is passionate about growing other people in her agency. 

How to keep a smile on your face?

• Everyone has a calling on this earth. If you are working to fulfill this calling and do God’s work, you’ll be happy. 
• Understand that it’s okay to make mistakes as long as you learn from them. 
• Plant and grow or you’ll have to go.

What qualities do you look for when hiring?

• Personality is more important than skills because skills can be taught. 
• Favorite question to ask: Tell us about the hardest decision you’ve ever had to make. 
• We look for:
• People with big hearts,
• kindness,
• people that volunteer,
• people that have a love of learning. 

How do you keep your team motivated?

• We play a lot of games.
• We dance every day at 3. 
• We make music videos and take pictures. 
• We have a lot of dresses up days. 
• We love to have a good time. 
• It’s important to make sure that your day is fun. You need to make a good company culture. Work hard, play harder! 

How do you deal with competition?

• We are a team! 
• We all have different skills and different abilities.
• There is a lot of competition, and we have a stack rank, but we also work as a team. 
• We do a lot of split commissions, and encourage helping each other out. 

How does the positive environment relate to sales?

• When you’re in the right mindset, you’ll perform better. 
• Each day, we start with gratitude and goal setting mode. 
• This helps our team have a growth mindset and it helps them perform better. 
• If people enjoy their real life, they’ll bring that joy to their work life. 

How have you stayed positive during the pandemic?

• I take things one day at a time. 
• I have an incredible tribe of people that I lean on and they lean on me. 
• I have a great community of support. 
• I watch the sunrise every morning and have a solid routine. 
• If you’re having a rough day, start it over again at noon. 
• Sometimes instead of one day at a time, take it one hour at a time. 
• Today is a gift so unwrap it willingly. 
• If you say something out loud, it is more likely to happen. 
• Don’t be afraid to reach out for help when you need. 
• Make the choice to be happy and present every day. 

Follow Jennifer

• Allstate Website
• Facebook

Follow Casey:

• www.caseykuckert.com
• @caseykuckert
• Facebook
• Ladies of the Society

Listen & Subscribe

• Apple Podcasts
• Google Podcasts
• Overcast
• Spotify

I’d love to hear from you!

Have some feedback about the show? Feel free to reach out to me at caseykuckert@caseykuckert.com. You can also rate the show in Apple Podcasts or your favorite app to help more people discover The Lady Biz Life!