• Understanding Google - It takes more than showing up in a search to grow your business

  • Mar 21 2022
  • Length: 10 mins
  • Podcast

Understanding Google - It takes more than showing up in a search to grow your business

Listen for free

View show details

  • Summary

  • Do you understand your customers? One of the most important aspects of taking your business to the next level is having a good awareness of how your customers make decisions about whether or not to use your products or services. Unfortunately, many business owners mistakenly think they know what's going on inside the minds of their customers but have misread the situation entirely. So much about marketing and customer decision-making is counter-intuitive. What seems to be happening on the surface si rarely what's going on. Take online search (Google), for example. There is no question that in today's world if someone needs something (and doesn't know where to get it) they immediately do an online search. Your business name has to be on the screen when they search for your services/products. However, that's far from the whole story. They still have to choose you over all the other options that show up. In today's episode, we delve deeper into just what happens next. What you might find out is that all those advertising options you swore didn't work, just may have been working after all.
    Show More Show Less
Management Economics
Show More Show Less

What listeners say about Understanding Google - It takes more than showing up in a search to grow your business

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.