Back to tell us just how much Sheree’s life has changed since launching her surface pattern business Whimsy Kaleidoscope, despite being in the world’s longest lockdown in Melbourne Australia and having a not just day job but a full-time career.

So many of you loved Sheree’s brand and story I thought I would ask her back and boy has she followed those breadcrumbs to design a life that’s filled with sell-out new collections, licensing and collaborations with successful brands. 

Sheree talks about how vital it was for her to keep this as her side hustle at first, and now? Well, it looks like she’s swapped the balance on its head! 

Whimsy Kaleidoscope is Sheree's 80% focus each week now!

Listen in to find out how Sheree works with brands, new products and fabric launches.

Sheree's Takeaways 

1. Your energy shows in your business, look after it and keep it aligned.

2. Your mindset and energy used for launching is different to your designs

3. There’s a different mindset with marketing and creating, honour both separately  

4. Multi-tasking doesn’t work! Move the needle forward by giving one task your full 

5. The mediate state from sewing and knitting for fun is vital for mental health

6. Get great at what you love. You can double down on many online classes such as skillshare 

7. Big brands are always looking for small brands – so keep posting on linked in and Socials 

Links 

https://whimsykaleidoscope.com

https://www.instagram.com/whimsykaleidoscope/ 

https://www.emmaisaacs.co.uk/heart-and-soul

https://www.instagram.com/creativewayspodcast/

https://www.instagram.com/emmaisaacsdesign/