In this episode of the Unfiltered Non-Profit Podcast, we’re joined by Jean-François Champagne, President of the Automotive Industries Association of Canada (AIA). JF opens up about a major challenge his team faced while trying to launch a certification program for collision repair shops. Despite the support they received and the huge investment—both in time and money—the program struggled due to competition from car manufacturers offering their own certifications. Ultimately, JF made the tough call to shut it down, teaching him a valuable lesson about understanding the market and adapting when things don’t go as planned.

JF also shared how embracing technology helped AIA Canada during the pandemic. The organization had already started using remote work tools, which made the shift to fully virtual work much smoother for their 30-person team. This forward-thinking approach not only kept the team productive but also helped them attract and keep top talent during a time when many companies were struggling.

A big part of the conversation was JF’s commitment to creating a diverse and inclusive workplace. He shared stories about how AIA Canada’s culture has helped team members, like their VP of Finance, step into leadership roles. For JF, diversity isn’t just a buzzword—it’s about making sure everyone has a chance to succeed.

From dealing with tough advocacy challenges to building a strong team, JF’s leadership journey is packed with valuable insights for anyone working in the nonprofit world. Tune in to hear more about how he handles setbacks and leads with purpose.