Keila welcomes Jennie Moore from Ignition to discuss how their platform is helping accountants streamline operations and improve client engagement. Jennie shares insights on Ignition's key features, including proposal creation, automated payments, and client communication tools. The conversation explores recent product enhancements and how Ignition addresses common pain points for accounting firms, such as scope creep and pricing updates. Keila and Jennie emphasize the importance of leveraging technology to increase efficiency and boost top-line revenue in accounting practices.

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• (00:00) - Introduction and Series Overview
• (00:55) - Importance of Tech Efficiencies
• (01:50) - Special Guest Introduction: Jennie Moore from Ignition
• (02:34) - Jennie Moore's Journey and Ignition's Core Features
• (03:39) - Ignition's Foundational Functionalities
• (08:02) - How Do You Prioritize Features?
• (10:20) - A Time Accountants Really Influenced Product Feature
• (16:41) - Recent Changes and Updates in Ignition
• (19:37) - Firms Need to increase Their Prices Yearly
• (22:10) - What Makes Ignition Different
• (24:40) - Conclusion and Key Takeaways

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

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