• Turning Around a Battleship in a Bathtub

  • Mar 2 2022
  • Length: 37 mins
  • Podcast

Turning Around a Battleship in a Bathtub

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  • Summary

  • Digital transformation is hard, especially hard when your industry is steeped in tradition and heavily regulated. Life Sciences is one of those industries.

    It takes skill, strategy, and resolve to lead digital transformation in life sciences. Gerry McGoldrick (Director of Digital Channel Strategy and Services at Merck) and Brian Johnson (Sr. Director of Customer Engagement Management at CSL Behring) have all those qualities. In this episode of Digital Orbit they join Mobiquity's VP of Healthcare, Marcel Joachimsthal, share how each approaches digital transformation, and how others facing similar challenges can do the same.
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