In this episode of Truth Revealed, we interview Jamie Lawrence, Insight and Analytics Manager at the Football Association (FA). Jamie shares his journey from psychology studies to his dream job at the FA, where he combines his passion for football with expertise in data and research.

• The Power of Small Changes: Learn how incremental changes can significantly impact football, including a two-year project that changed youth football rules.
• Bridging Data and Action: Discover how Jamie's role connects analytics and research to drive meaningful change in football at all levels.
• Impacting Lives Through Sport: Hear about Jamie's motivation to use research to influence millions of lives in the football community.
• The Art of Distilling Insights: Explore Jamie's approach to translating complex data into actionable insights for stakeholders.
• AI in Sports Research: Get Jamie's perspective on how AI could revolutionize sports insights and research.

This episode offers valuable insights for anyone interested in sports, data analytics, and organizational change, showcasing how research shapes football's future and the impact of client-side insights professionals in sports.

Client Insight Manager, Rachel Parry was nominated by her colleague at Irwin Mitchell, Harry Mirpuri for the AURA Individual Insight Clientside Award. Rachel tells us about the insight initiatives she has spearheaded to make an impact in the organisation and that have led her to be shortlisted.

She talks about always bringing a new perspective to her projects, constantly questioning and thinking "what else?", and knowing how impactful the client voice is.

This is the last of our four episodes profiling the finalists of the AURAs. The Truth-sponsored Award will be given at the AURAs ceremony on 20th July and we look forward to congratulating all the nominees and winners on the night.

Bradley Bain, Qualitative Research Analyst at Barclays, is our next finalist for the Individual Insight Clientside Award.

In Episode 3 he is represented by David Woodley, Head of Qualitative Research. David tells us why he nominated Bradley and the difference it can make to the team and the business as a whole to have someone like him on board.

Amongst the qualities that make him worthy as an AURA finalist are confidence paired with humility, being a trusted advisor, as well as determination and tenacity.