Thrills and Chills: Establishing Product Marketing

By: JD Prater Sharebird
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  • Summary

  • “The company story is the company strategy.” — Ben Horowitz, Partner and Co-founder, Andreessen Horowitz For many startups, marketing isn’t important—until it is. This hasn’t always been the case. For the past decade, everyone was obsessed with finding a “growth hacker.” But now, product marketers are in high demand as companies realize their value. Startups are now asking: when should I hire a product marketer? Should my first marketing hire be a product marketer? Lots of people want to be the first product marketer, but only a few make the leap. They’re the builders. The fixers. The risk-takers. They embrace the chaos. They’re comfortable being uncomfortable. This is a journey into their world. It’s about sharing the thrills and chills of being the first product marketer at a startup. Along the way we’ll meet some amazing people. You’ll hear engaging stories about imperfect product launches. The challenges and nuances of everyday work. The skills needed to succeed. And of course, fresh perspectives on what it really takes to be a company’s first product marketer. The only way to be on this journey is to begin. Let’s go.
    © 2024 JD Prater, Sharebird
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Marketing Economics
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Episodes
  • Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan

    Next Phase Growth Beyond Zero to One with Qualia’s Head of Product & Partner Marketing, Priyanka Srinivasan
    Jan 20 2022

    In this week’s season finale, we are featuring Priyanka who leads PMM at Qualia. Qualia is a company whose mission is to transform and improve real estate transactions. Real estate is a new industry for Priyanka, so tune in to hear how to learn a new space and make a jump into a new domain. You’ll also hear how to think about growing the function beyond 0 to 1 and building not just a team, but a product that lasts. It’s likely that your team will change - you’re bound to lose and gain people who you consider key players. At the end of the day though, your product will likely survive your team. So, how do you approach this and build a product that solves real life problems?

    Connect with Priyanka on LinkedIn.
    Join Priyanka on Sharebird.

    Questions covered in this interview:

    1. What is it like to own product marketing?
    2. What do you look for in a company/team/role?
    3. How did you evaluate the risk of a new role?
    4. What are some of the challenges early on? What about now?
    5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
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    25 mins
  • A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia

    A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia
    Jan 13 2022

    Kevin leads the product marketing function at Retool, an early stage startup and platform for developers to build internal tools. In this interview he and JD discuss growing your personal career and how to identify areas that both challenge and energize you. They discuss what it’s like to be a hands-on builder and learn by doing, how to accelerate your career and the company’s narrative while being both the strategist and executer.

    Connect with Kevin on LinkedIn.
    Join Kevin on Sharebird.

    Questions covered in this interview:

    1. What is it like to own product marketing?
    2. What do you look for in a company/team/role?
    3. How did you evaluate the risk of a new role?
    4. What are some of the challenges early on? What about now?
    5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
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    31 mins
  • Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne

    Building PMM From Scratch with Process Street’s Sr. Product Marketing Manager, Blake Thorne
    Jan 6 2022

    Wondering what it’s like to join series A startup and establish the PMM function? Blake is the very first product marketer at Process Street, a workflow management tool. In this interview JD and Blake discuss his journey from content marketing to product and what it’s been like strategically building something completely from scratch and being product marketer #1. They also discuss how to amplify your work, keep up with the pace of the organization, and how to loop in peers and mentors when evaluating your new opportunity or move. Also, they're hiring!

    Connect with Blake on LinkedIn and Twitter.
    Join Blake on Sharebird.

    Questions covered in this interview:

    1. What is it like to own product marketing?
    2. What do you look for in a company/team/role?
    3. How did you evaluate the risk of a new role?
    4. What are some of the challenges early on? What about now?
    5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
    Show More Show Less
    27 mins

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