Thoughts From The Greenhouse

By: Brick City Greenhouse
  • Summary

  • In Thoughts from the Greenhouse, seasoned pharmaceutical agency professionals offer insights about how pharma and biotech marketers can maximize their marketing and advertising efforts. Brick City Greenhouse’s partners bring over 60 years of combined experience to the table, along with the knowledge they have gained through their decades of teaming up with a vast array of healthcare brands. Fred and Renee offer the benefit of their experiences in agencies both big and small, as they present practical ideas and useful tips that marketers can use to launch new brands, maximize existing products and organizations, and enhance their own careers.
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Episodes
  • Leveraging Personal Branding to Power Your Career
    Nov 11 2024

    In Episode 7 of Thoughts from the Greenhouse, we dig into the transformative power of personal branding and how it can fuel your career growth. We are thrilled to have Sandra Graham-Mason, Senior Director of Oncology Marketing at Regeneron, and Renée Green, SVP Group Client Lead at Brick City Greenhouse, join our Co-Founder, Renée Wills, for this enlightening discussion.

    Personal branding goes beyond professional expertise—it encapsulates the unique blend of skills and values that define who we are. This episode explores how self-reflection and authenticity are crucial in discovering and nurturing your personal brand, especially in leadership roles. Sandra, Renée, and Renée share invaluable insights into how staying true to oneself can have a lasting impact both professionally and personally.

    Additionally, the conversation touches on overcoming workplace pressures that may conflict with your personal values, and the importance of blending personal and professional identities, especially in today’s hybrid work environment. They also discuss the necessity of continual evolution and self-improvement to remain relevant and effective in your career.

    Don’t miss this inspiring conversation—like, follow, and subscribe to stay updated on more valuable tips for healthcare marketers!

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    27 mins
  • Navigating Career Evolution in a Hybrid World: Insights from Healthcare Marketing Leaders
    Sep 9 2024

    In this episode of Thoughts from the Greenhouse, we explore navigating career evolution in today's hybrid work environment. Dana Smith from Calliditas Therapeutics joins Brick City Greenhouse leaders Renée Wills and Renée Green to discuss the benefits, challenges, and tips for advancing your healthcare marketing career in a remote or hybrid setting.

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    25 mins
  • Omnichannel First Steps for Marketers at Any Stage
    Aug 28 2024

    Tune in to Thoughts from the Greenhouse, Episode 5, as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, illustrates what makes omnichannel such an agile approach to healthcare marketing. BCG co-founders, Renée Wills and Fred Kinch, join the conversation to reflect on their experiences using omnichannel marketing in pharmaceutical advertising.

    Todd breaks down the practical significance of omnichannel (what it means exactly and how it differs from multichannel marketing). He offers insight and tips for best practices when employing an omnichannel methodology, and delivers valuable examples for marketers who are interested in pursuing an omnichannel approach at any stage.

    Be sure to watch Thoughts from the Greenhouse, Episode 5, to expand your knowledge of omnichannel marketing, and how you can make it work for you.

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    27 mins

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