• This country store lives on!

  • Aug 27 2024
  • Length: 20 mins
  • Podcast

This country store lives on!

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  • Summary

  • Philip Story grew up his formative years in the small community of Macedonia, some seven miles south of Magnolia at the intersection of Arkansas Hwys. 19 and 160. He grew up walking up the road to one of the two Franks' grocery stores that served the community. Nearly everything was sold there, including ice cold Coca Colas and those lemon flavored Jackson cookies that were sold out of the big glass jar. Today, Philip is the co-owner not only of his own country store but the one remaining Franks store building as well. In December of 2022, the ribbon was cut on Keith's Grocery Store a mile or so north of the old Franks store. Along with his wife Terri, son and daughter-in-law Andrew and Sarah Story and daughter Gretchen Wooley, it’s a family effort running the store that has been serving the Macedonia community for decades. It was opened by William Keith Sr., and carried on by his son, William "Butch" Keith, Jr. Butch passed away in August of 2021 inside the store he loved and served most of his life. The store remained closed until Philip, recently retired from Albemarle, developed a hankering to return to a profession he had enjoyed in his younger years--grocer! In December of 2022 the Story family held a ribbon cutting at Keith's Grocery was open again serving the Macedonia community. History repeats itself! Macedonia once was home to not one but two country stores, both just a stone's throw away from each other. How two stores managed to thrive and survive so close to each other in a small community has always been a mystery to me. Macedonia once again has not one but two stores serving its population. "It was a surprise but we've just tried to put our best foot forward doing what we do as good as we can and find a way to it better and treat our customers as we want to be treated ourselves," Philip told me when I asked about the opening of another store adjoining Keith's Grocery. They've not seen a decrease in sales since the new store opened and they still offer a down-home meat counter with a selection you want find fresher or personally cut to order elsewhere. I enjoyed my interview with Philip as much as any I've done here in Lower Arkansas. The fact that my dad and his mom were first cousins and we both had family roots in Macedonia made it that much more enjoyable. Take a moment to listen to today's podcast and you may soon find yourself shopping at Keith's Grocery,
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