ThinkInsideTheSquare

By: Becca Harpain
  • Summary

  • Ever wondered how to make your DIY website pop, turn your online presence into a client magnet, or transform your side hustle into a full-fledged business? You're in the right place! I'm Becca, content creator for InsideTheSquare.co.

    I've turned my career around, transforming myself from an unknown Squarespace designer into the worlds go-to expert on all things Squarespace in just a few short years.

    Every Thursday, I'm dishing out actionable advice, insider tips, and game-changing strategies that I've learned from years of hands-on experience in web design, digital marketing, and business growth.

    Whether you're a solopreneur juggling it all, a creative itching to monetize your passion, or a small business owner ready to level up your online game, Think Inside The Square is your go-to resource for all things digital entrepreneurship.

    We're talking Squarespace secrets, web design wisdom, content creation hacks, and business strategies that actually work in the real world.

    But this isn't just another "how-to" show. It's a community of forward-thinking entrepreneurs who believe that creativity thrives within boundaries. Together, we're redefining what it means to build a successful online business, one square at a time.

    So, are you ready to turn limitations into launchpads and constraints into catalysts for growth? Join me every week for a dose of inspiration, practical tips, and the occasional dad joke. Let's think inside the square and outside the ordinary. Your next big business breakthrough is just an episode away!

    © 2024 InsideTheSquare.co LLC
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Episodes
  • 69: Website Strategy Tips: Three Customer Journey Maps You Should Create
    Nov 21 2024

    Send a message to InsidetheSquare

    Ever wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you’ll learn about the customer journey mapping process.

    We dive into three practical types of maps you can create today: the First Timer Flow, the Buyer's Journey Map, and the Loyalty Loop. Through real examples and practical tips, you'll learn how to identify where visitors might get stuck and how to guide them smoothly toward becoming happy customers.

    Important Links
    📝 Full show notes: https://insidethesquare.co/podcast/69
    🎧 Past episodes: https://insidethesquare.co/podcast
    💌 Join my email list: https://insidethesquare.co/email
    🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

    Support the show

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

    For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

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    11 mins
  • 68: UX Testing on A Budget: how to get quality feedback on your project
    Nov 14 2024

    Send a message to InsidetheSquare

    Want to test how well your website works for visitors without breaking the bank? In this actionable episode of ThinkInsideTheSquare, Squarespace expert Becca Harpain reveals three budget-friendly strategies for gathering valuable user experience feedback. Whether you're launching a new site or updating an existing one, these actionable techniques will help you understand exactly how visitors interact with your content, navigation, and calls-to-action.

    Discover how to leverage your existing resources - from social media followers to email subscribers - to get honest, actionable feedback that can transform your website's effectiveness. Perfect for entrepreneurs and creators who want to ensure their website truly serves their audience's needs without breaking the bank. 🎯

    Important Links
    📝 Full show notes: https://insidethesquare.co/podcast/68
    🎧 Past episodes: https://insidethesquare.co/podcast
    💌 Join my email list: https://insidethesquare.co/email
    🖼️ Follow me on Instagram: https://instagram.com/thinkinsidethesquare

    Support the show

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

    For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    Show More Show Less
    11 mins
  • 67: Holiday E-commerce Success: Expert Tips with Kristine Neil 🎁
    Nov 7 2024

    Send a message to InsidetheSquare

    The holiday season is right around the corner, and if you're running an online store, you might be wondering how to prepare for the rush! In this episode, I'm thrilled to welcome Kristine Neil, a Squarespace and Shopify e-commerce expert.

    We dive into practical strategies for holiday preparation, bust some common Squarespace e-commerce myths, and share genius tips for writing product descriptions that actually convert.

    Whether you're just starting your holiday prep or haven't even thought about it yet, Kristine's advice about leveraging user-generated content, optimizing product pages, and managing holiday-related stress will help you make the most of this busy season.

    Plus, she shares a brilliant "5 senses" approach to product descriptions that you'll want to implement right away!

    Important Links
    📝 Full show notes: https://insidethesquare.co/podcast/67
    🎧 Past episodes: https://insidethesquare.co/podcast
    💌 Join my email list: https://insidethesquare.co/email

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.

    Support the show

    The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc.

    For a transcript of this episode, along with the links to any resources mentioned, visit insidethesquare.co/podcast

    Show More Show Less
    21 mins

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.