New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we’ll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it.

The range of skills needed to be a media planner has never been wider, says Michael Lee, VCCP Chief Strategy Officer and APG Chair. Listen to find out what marketers can do to keep pace with change.

New: Firestarters TakeOuts! Our fast-paced, all-you-need-to-know version of the Think with Google Firestarters podcast. In this series, we’ll be sharing highlights of our favourite episodes in 10 minutes or less. We hope you enjoy it.

Team culture expert Alison Coward shares her tips on building highly motivated teams, leadership lessons, and the power of workshop mentality.

Is your grammatical perfectionism holding you back? Ann Handley, author of “Everybody Writes”, says great writing is about clear communication — not flawless grammar. Hear Ann share her secrets to writing content that people actually want to read, why perfectionism is a writer’s worst enemy, and how AI should be used as a tool, never a crutch.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

Are PR and advertising really so different? Not according to Gen Kobayashi, CSO at Weber Shandwick. Hear him discuss why understanding people is at the heart of effective PR and advertising, the power of an earned-first mindset, and why the best ideas come from operating in the jungle, not the zoo.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

All great advertising is just a matter of taste, says Sophie Lewis, CSO at M&C Saatchi. Hear her discuss why understanding cultural influences is the secret to creating real impact, how advertisers should think outside of their bubble, and why she has 64,000 photos on her phone.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the importance of understanding how ideas move through organisations, and why agencies need to be more confident.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

Marketing is the mortar that holds any business together, says marketing transformation consultant and former IBM CMO Alison Orsi. Tune in for her insights on mastering the art of customer experience, breaking down the silo mentality and fostering collaboration across teams.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt

How do you capture someone’s attention in under 3 seconds? Listen to design consultant and former creative director of Rolling Stone, Andy Cowles, on the art of effective visual communication and why the role of design is so often misunderstood.

Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt