The one about AI and Trust, The P for Product and Salem’s Lot - TG121

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:09 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:14:48 Content Spotlights

ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/

PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive

https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206

00:30:37 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:36:44 Marketing Tech and Apps

ROGER: It’s all about cameras and drones.

DJI Neo Drone. https://store.dji.com/uk/product/dji-neo

Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2

PASCAL: It’s all about using AI for better FAQs

NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries.

ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.

EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT?

00:45:54 Film Marketing

SALEM’S LOT (2024)

Directed by: Gary Dauberman (It Part 1 and 2)

Written by: Gary Dauberman

Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody

Music by: Nathan Barr and Lisbeth Scott

Tagline: Be Careful What You Invite Inside.

Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and...