• The oldest trick in the book

  • Oct 11 2024
  • Length: 26 mins
  • Podcast

The oldest trick in the book

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  • Summary

  • From the hard sell to the limited time offer, companies have turned the art of the sale into a science. So why not put it under the microscope? We look at four different marketing tactics, and explain how they encourage us to turn off our brains and open our wallets.

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Economics
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.