• The content planning process

  • May 29 2023
  • Length: 16 mins
  • Podcast

The content planning process

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  • Summary

  • You have an idea for a post or video, you create it, it does great, and then nothing happens for months until you have another idea. Does that timeline sound familiar? If so, you’re not the only one.

    Join Lina and Sarah on this episode of Marketing Matters to hear about the common content failures that companies make, and how to solve them. Whether you’re active on your platforms or you haven’t posted in months, learn how to leverage your content to reach your goals.

    Highlights:

    • What is reactionary marketing?
    • What does it mean to create content for long-term success?
    • What are the common mistakes that companies make when planning their content?
    • What are the keys to success in content marketing?
    • What is the difference between short-term and long-term needs in the content planning process?
    • How can you create a content implementation plan?

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    See you on the first Monday of next month!

    Marketing Matters is brought to you by ADV Marketing
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