Jeremy Glassenberg, an API product management expert with over 16 years of experience, shares his insights on building and scaling developer ecosystems. Jeremy’s experience includes leading the developer platform team at Box, establishing API governance at DocuSign, and consulting with numerous unicorn startups. In this episode, we dive into why APIs are crucial for modern business growth, how to validate your API strategy, and what it takes to build a developer platform that retains customers.

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What You Will Learn:

• Why customer validation is key to a successful API strategy
• How APIs bridge the gap between product and sales teams
• The importance of developer experience in building a lasting platform
• How AI and APIs are shaping the future of tech

Highlights:

• [00:45] The importance of APIs in modern platforms
• [03:10] The role of customer validation in API success
• [06:00] How APIs helped Box close major sales deals
• [17:33] Why APIs are essential for both growth and retention
• [36:00] The future of APIs in AI development

The Wize Ones PodcastThe Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case studies, and real-life examples of what worked and what didn't.

This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

Arvi is a seasoned technology executive with over 25 years of experience spanning telecom, social media, and SaaS industries. He has worked across the US, India, and Singapore, and is currently an advisor and investor for numerous startups. Arvi's unique approach to career growth and go-to-market strategies stems from his love for chaos and his ability to create value in challenging situations.

What You Will Learn:

• The importance of embracing chaos and disorder to create meaningful value
• How to approach growth and go-to-market strategies with a "jumping" mindset
• The significance of product-market fit before implementing GTM strategies
• Techniques for identifying and focusing on your Ideal Customer Profile (ICP)
• The impact of AI on startup efficiency and capital requirements

Highlights:

• [01:24] Arvi's unconventional career path and his restless nature
• [03:13] The value of embracing chaos and disorder in business
• [06:37] The importance of being paranoid and prepared in the tech industry
• [17:25] Arvi's two tenets for simplifying go-to-market strategies
• [19:45] The critical difference between product-market fit and GTM strategy
• [24:18] The dangers of diluting your ICP when scaling
• [32:53] Arvi's creative approach to distribution at Twitter in Asia
• [37:09] The impact of AI on startup efficiency and job displacement
• [38:56] The importance of incremental milestones in startup growth
• [41:18] Arvi's advice on creating new life cycles to stay relevant in the market

The Wize Ones PodcastThe Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case studies, and real-life examples of what worked and what didn't.

This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

Diana Stepner is a seasoned product management expert with over 20 years of experience leading product teams across the globe. She has worked with companies like Monster, Razorfish, and Simple Practice, and is now focused on leadership coaching. Diana's passion lies in unlocking people's potential and helping them navigate the challenges of the tech industry.

What You Will Learn:

• The evolution of product management from rigid documentation to agile collaboration
• How to identify and focus on your ideal customer profile (ICP)
• The importance of balancing founder vision with strategic product management
• Strategies for prioritizing product roadmaps in competitive environments
• The role of product management in remote and hybrid work settings

Highlights:

• [02:04] Diana's journey from communications to product management
• [14:23] The shift from functional requirement documents to agile methodologies
• [24:34] How Simple Practice evolved from a founder-driven product to strategic product management
• [30:22] Defining and focusing on your ideal customer profile (ICP)
• [34:21] Prioritization techniques like the Eisenhower matrix and RICE framework
• [36:36] The art and science of product pricing
• [38:32] Key qualities to look for when hiring a head of product

The Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case-studies and real-life examples of what worked, and what blew up.

This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.