Got a question? Text me!

Instagram just changed its profile grid layout, and if your vet clinic relies on a well-curated feed, this update could shake things up! In this episode, we break down what the new 4:5 post format means, how to adjust your content strategy, and tips to keep your clinic’s Instagram looking professional and engaging. Don’t let this update catch you off guard—tune in and stay ahead of the curve!

00:00 - Intro & Episode Overview
00:25 - Instagram’s New Profile Grid Update
01:05 - Visual Changes: From Square to Vertical Format
02:15 - Why Instagram Made This Change
03:00 - Impact on Your Profile & Design Adjustments
04:10 - How to Adjust Your Post Preview on Instagram
05:30 - Step-by-Step Guide to Fix Cut-Off Posts
07:00 - Using Canva to Adapt to the New Format
08:30 - Custom Dimensions for Instagram Posts in Canva
10:00 - Workarounds for Free & Paid Canva Users
11:15 - VetSocialHub: Pre-Optimized Templates for Easy Posting
12:20 - Final Thoughts & Where to Get More Help.

🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:

• Join Vet Social Hub Here: heycheyanne.com/vet-social-hub
• Join my Facebook Group: https://www.facebook.com/heycheyanne

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🎧WANT TO LEARN MORE? LISTEN TO THESE EPISODES:

• VSMP 11: How Family Pet Health Engages Clients Through Social Media and Community Events With Michael Shirley: ****https://www.buzzsprout.com/2284496/episodes/15548885
• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.buzzsprout.com/2284496/episodes/14859641
• VSMP 3: Time-Saving Tips for Managing Veterinary Social Media: https://www.buzzsprout.com/2284496/episodes/14114909

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🎁 RESOURCES I CREATED FOR YOU!

🤳Join my Facebook Group: https://www.facebook.com/heycheyanne

🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start

🤳 Get 65 Engaging Social Media Canva & Caption Post Templates here: https://www.heycheyanne.com/product-page/easy-to-engage-toolkit

🤳Learn how to be a professional social media manager for your veterinary clinic for only $47 ➡️ heycheyanne.com/vet-social-hub

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💕 CONNECT WITH CHEYANNE

⟡ Instagram: https://www.instagram.com/hey_cheyanne/

⟡ Email: contactme@heycheyanne.com

⟡ Apply to work 1:1 with me! I'll craft a custom social media strategy for your hospital & train your team on how to manage social media: https://heycheyanne.hbportal.co/public/67996cd4c3dd4f001ceffa38

Got a question? Text me!

Today, Cheyanne is breaking down Instagram Reels for veterinary professionals! From understanding the basics to creating content that reaches pet parents, she’s covering everything you need to know to get started with Reels. You’ll learn how to make videos that resonate with pet owners, highlight your team, and keep clients coming back.

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👋Want to work with Cheyanne 1-on-1? Learn how you can here.

🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:

• Join my Facebook Group: https://www.facebook.com/heycheyanne
• Metricool: https://i.mtrbio.com/ACKZRH
• ManyChat: https://manychat.com/
• Join Vet Social Hub Here: heycheyanne.com/vet-social-hub
• Contagious by Jonah Berger: https://amzn.to/4hL6qPB
• Hook Point by Brendan Kane: https://amzn.to/40MhHsT
• VSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.buzzsprout.com/2284496/episodes/14425829

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🎧WANT TO LEARN MORE? LISTEN TO THESE EPISODES:

• VSMP 11: How Family Pet Health Engages Clients Through Social Media and Community Events With Michael Shirley: ****https://www.buzzsprout.com/2284496/episodes/15548885
• VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.buzzsprout.com/2284496/episodes/14859641
• VSMP 3: Time-Saving Tips for Managing Veterinary Social Media: https://www.buzzsprout.com/2284496/episodes/14114909

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🎁 RESOURCES I CREATED FOR YOU!

🤳 Quick Start Guide to Get Started with Social Media FAST:

https://www.heycheyanne.com/start

🤳 FREE Content Calendar to Help You Plan Your Posts:

https://heycheyanne.ck.page/3118bb6b86

🤳 See all my free goodies here:

https://www.heycheyanne.com/freestuff

🤳Learn how to be a professional social media manager for your veterinary clinic for only $47 ➡️ heycheyanne.com/vet-social-hub

◽️◽️◽️◽️◽️◽️

💕 CONNECT WITH CHEYANNE

⟡ Instagram: https://www.instagram.com/hey_cheyanne/

⟡ Email: contactme@heycheyanne.com

Got a question? Text me!

In this Veterinary Social Media Podcast episode, host Cheyenne Flerx interviews Michael Shirley, Chief Empowerment Officer and co-owner of Family Pet Health, about his unique journey into veterinary medicine. Michael discusses his transition from an agriculture teacher to running a veterinary practice alongside his wife, Dr. Amy Shirley. They delve into the practice's vision, community engagement through events like the 'Walk My Dog Challenge' and trivia nights, and the importance of fostering a positive work environment. Michael also shares insights on the role of social media and the benefits of having a podcast in connecting with clients and the community.

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⏰ TIMESTAMPS

00:00 Introduction to the Veterinary Social Media Podcast
00:12 Meet Michael Shirley: Chief Empowerment Officer
00:54 The Journey to Family Pet Health
04:06 Building a Visionary Veterinary Practice
04:48 Creating a Positive Work Environment
07:34 The Importance of Social Media Presence
13:36 Handling Negative Reviews with Grace
20:38 Setting and Achieving Goals with Traction
28:59 Social Media's Role in Rural Areas
29:29 Managing Events: Walk My Dog Challenge
32:03 Community Partnerships and Sponsorships
36:04 Trivia Nights: A New Initiative
43:47 Podcasting for Pet Health Education
49:42 Leveraging Long-Form Content for Marketing
52:44 Conclusion and Final Thoughts

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PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:

⭐The Energy Bus for Schools: 7 Ways to Improve your School Culture, Remove Negativity, Energize Your Teachers, and Empower Your Students by Jon Gordon (Author), Jim Van Allan (Author): https://amzn.to/3yxxQ9Z
⭐ Traction: Get a Grip on Your Business Paperback by Gino Wickman (Author): https://amzn.to/4cepKRl
⭐VLBC (Veterinary Leadership Book Club): https://www.facebook.com/groups/3142499042461591
⭐ Connect with Michael and check out his practice, Family Pet Health here: http://www.familypethealth.com/


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Want to learn more? Try these episodes:

- How Do I Get Clients to Follow My Hospital on Social Media: https://www.heycheyanne.com/post/how-do-i-get-clients-to-follow-my-hospital-on-social-media
- Why Won't Pet Owners Engage With My Social Media Posts? https://www.heycheyanne.com/post/why-won-t-pet-owners-engage-with-my-social-media-posts
- How to Get Your Team Excited About Social Media https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

◽️◽️◽️◽️◽️◽️

🎁 RESOURCES I CREATED FOR YOU!

🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start
🤳 FREE Content Calendar to Help You Plan Your Posts: https://heycheyanne.ck.page/3118bb6b86
🤳 See all my free goodies here: https://www.heycheyanne.com/freestuff
🤳Learn how to be a professional social media manager for your veterinary clinic ➡️https://www.heycheyanne.com/foundations

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💕 CONNECT WITH CHEYANNE

⟡ Instagram: