Starting her journey as a feminist leader at university in the 80s, Madeleine shares untold stories of over 30 years as an activist, social entrepreneur and author. She is famously known for her venture Aisle (previously known as Luna Pads), G day and her book The Greater Good.

0:00 - Episode Intro 1:58 - Childhood & growing up 4:00 - Mindset influence 6:15 - University Experience 8:00 - Traumatic experiences 10:30 - Taking action at a young age 13:20 - Getting into menstrual products & the world of menstruation18:54 - Break 1 20:05 - First Product Design 23:55 - Sharing with friends and family 25:15 - Convincing people to try 29:50 - Turning it into a business 35:15 - co-founder relationship38:02 - Break 2 38 :54 - Evolving the business & scaling 45:15 - Global impact & change 50:30 - The meaning of impact 56:52 - The Greater Good: Social Entrepreneurship for ordinary people who want to change the world 1:01:15 - Piece of advice & what does changing the world really mean?

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