What if the future of elections lies in the hands of podcasts and Instagram Live? Discover how this could transform political marketing as we explore the 2028 elections landscape, diving into how new-age platforms may outshine traditional media. Step into Salt Lake City winter vibes with us, and hear tales of ski passes, snowblowers, and the eternal struggle of winter driving – complete with the heart-pounding tale of a 360-degree spin on icy roads.

Join our conversation dissecting the recent election where Donald Trump's unconventional media strategy led to his presidency, while Kamala Harris's traditional tactics fell short. We examine the power of authenticity that figures like AOC wield over platforms such as the Joe Rogan podcast, and how these tactics altered public perception and mobilized voter support. This episode unfolds the changing terrain of political marketing and its undeniable influence on the ballot box.

Uncover the secrets behind turning adversity into opportunity, where political campaigns and brands alike flip negative perceptions into marketing gold. From the clever campaigns of Snowbird to the missteps of trick shot influencers, we shed light on the art of targeting the right audience with the right message. Experience insights into Millennial and Gen Z media habits, influencer alignment, and the evolving role of social media, pointing to a future where strategic media placement might be the key to campaign success.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered why some video content hooks you instantly, while others pass by unnoticed? We’ve cracked the code on crafting engaging videos by testing different hooks, using quirky observations like our everyday habit of asking questions just for the sake of politeness. From personal updates such as embarking on a multivitamin regimen to brace for colder weather, our conversation naturally shifts towards the festive season, revealing our Halloween plans. While my enthusiasm for Halloween shines through, Mark’s nonchalance adds a hilarious contrast, especially as we recount our plans to transform into characters from "Hocus Pocus"—and yes, we’ve got a fun plot rundown for those not yet bewitched by the film.

Politics and media are in the spotlight as we tackle the election cycle's final phase, spotlighting significant figures like Trump and Kamala Harris. Their interactions, especially with decentralized media outlets like Joe Rogan's podcast, reflect a major shift in how news is consumed. We dissect the symbiotic relationship between new age media and political engagement, including Kamala's rejected attempt to connect with Barstool Sports. This narrative underscores the evolving landscape where Gen Z and millennials opt for platforms like X and TikTok over traditional media, shaping a new era of political discourse.

We lighten the mood with a humorous analysis of Dwayne Wade’s statue unveiling, which inadvertently sparked a marketing lesson due to its amusing lack of resemblance. We liken this process to fishing—where finding the right bait ensures success—and dive into the dynamics of crafting emotional contrasts in advertising. With insights on fear vs. aspiration and the power of social proof, we explore creative ways to engage audiences in a fast-paced media environment.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the digital ad space. We'll dive into why metrics like cost per click and conversion rates are more telling than ever, providing insights to help you navigate these turbulent times.

In our quest to decode effective brand communication, we explore innovative strategies to enhance your market presence. As consumer expectations evolve, so must your messaging. Discover the key messages that truly resonate and the core principles that can bolster your brand's authenticity and effectiveness. We uncover practical advice for marketers eager to thrive, offering strategies that connect meaningfully with audiences in a rapidly shifting landscape. Whether you're grappling with the rising costs of advertising on Meta or seeking to refine your brand's voice, this episode promises valuable insights that can propel your marketing efforts forward.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump