In this episode, Vikram Deol discusses the importance of effective communication in sales, particularly focusing on the DHIS formula: Disarm, Humanize, Isolate, and Solve.
He emphasizes the need to understand and address the true concerns of prospects rather than making assumptions. The conversation also highlights the significance of having the right systems and processes in place to overcome objections and improve sales performance.
Here are the main takeaways:
Here are the main takeaways:
- If a prospect doesn't call back, it indicates a break in the sales process.
The DHIS formula is crucial for handling objections effectively.
- Disarming the prospect reduces resistance and opens up communication.
Humanizing the conversation helps in understanding the prospect's true concerns.
- Isolating the real objection is key to providing a solution.
- Rushing through objections can kill deals in a tough market.
- Having the right systems and processes is more important than working harder.
- Objection prevention starts with effective presentations.
- Sales conversations should focus on strategy rather than just information.
Implementing the DHIS formula can lead to smoother sales presentations.
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