What does it take to succeed in a slowing real estate market? This week, Julie Holly reveals the keys to thriving during downturns, scaling your business, and leveraging relationships to uncover hidden deals. If you’re a Realtor looking for practical tips and long-term strategies, this episode is a must-listen!

Mastering Real Estate Cycles is essential for any Realtor looking to succeed in a shifting market, and in this episode, we dive deep with seasoned investor and strategist Julie Holly. Julie shares her insights on navigating today’s challenging real estate landscape, building strong client relationships, and discovering hidden opportunities. From leveraging social media to creating clear sales cycles, she offers practical strategies for Realtors to implement immediately. We also discuss the emotional cycle of change in real estate, the importance of professionalism, and scaling wealth through multifamily investments. If you’ve been wondering how to grow your business during a slowdown, this episode is packed with actionable advice. Whether you're looking for new opportunities or refining your processes, Julie's expertise is sure to inspire and educate.

Define Clear Goals for Success

Julie emphasizes the importance of setting specific, measurable goals to guide your real estate career. By defining what success looks like for you, you can focus your efforts on achieving results that align with your objectives.

Relationships Are the Foundation of Real Estate

Building strong relationships within your community and network is a cornerstone of real estate success. Julie explains how nurturing these connections can uncover hidden deals and establish you as a trusted professional.

Adapt to Market Cycles

Julie highlights why slowing markets are often the best time for growth, as competition decreases and new opportunities emerge. Realtors who remain proactive and embrace market shifts are more likely to thrive.

Leverage Social Media Strategically

Rather than chasing vanity metrics, Julie advises Realtors to use social media to reinforce expertise and maintain visibility with their sphere. Strategic posting can enhance your reputation and expand your reach.

Treat Real Estate Like a Profession

Julie underscores the importance of adopting a professional mindset, from creating clear sales cycles to implementing effective systems. Treating your business with the same rigor as a top company ensures long-term success in any market.

Julie Holly is the founder of Three Keys Investments and the host of The Conscious Investor podcast. As a third-generation real estate professional, Julie brings decades of experience to the table, ranging from residential sales to multifamily investments and assisted living facilities. Her expertise lies in helping investors protect, preserve, and grow their wealth through scalable, strategic investments. Having been both a limited and general partner in large apartment complexes, Julie has navigated complex markets and developed a reputation for her clear, proven strategies. Beyond real estate, Julie is a sought-after speaker and coach, empowering others to achieve financial freedom while staying true to their purpose.

Here are the updated resources mentioned in this episode:

Three Keys Investments Website: Learn more about Julie Holly’s work and explore resources for multifamily investing at https://www.threekeysinvestments.com/.

The Conscious Investor Podcast: Listen to Julie’s podcast for actionable advice on purpose-driven investing:

What do rising mortgage rates, record-low inventory, and Trump’s economic agenda mean for real estate in 2025? This episode dives into the strategies you need to thrive amidst uncertainty. Don’t miss out—your future clients are counting on you to stay ahead.

On this week’s Texas Real Estate and Finance Podcast, we analyze the post-election housing market, focusing on the housing affordability crisis, historic rate trends, and the impact of President Trump’s proposed policies. We tackle the challenges of limited inventory, surging multifamily construction, and shifting demographics in homebuying. Discover practical insights on how deregulation and tax incentives could influence supply and affordability. And don’t miss the final segment where we unveil a powerful AI-driven tool designed to elevate your real estate business for the year ahead.

Mortgage Rates Remain Volatile Amid Economic Uncertainty

Mortgage rates have been on a rollercoaster, fluctuating between the low 6% range and above 7% within weeks. Factors like weak job creation, declining banking liquidity, and the Federal Reserve’s rate cuts are contributing to this unpredictability. Understanding these dynamics is critical for navigating today’s market.

Trump’s Policies Could Reshape Housing Affordability

With Trump’s return to the White House, key policies on tariffs, immigration, and deregulation are expected to impact housing costs and supply. While deregulation and tax incentives could encourage construction, tariffs on building materials and immigration restrictions may exacerbate affordability challenges.

The Housing Affordability Crisis Intensifies

Home prices have risen 57% since 2020, far outpacing wage growth at just 28%, making homeownership increasingly out of reach. The typical age of first-time buyers has climbed to 38, reflecting the growing challenges younger generations face in entering the market.

Economic Pressures Are Reshaping Real Estate Trends

Rising national debt and shrinking market liquidity are putting pressure on the economy and real estate markets. The Federal Reserve’s actions and Trump’s economic agenda could lead to further market volatility, requiring professionals to stay vigilant and adapt to changing conditions.

Revolutionize Your Business Planning with AI Tools

The episode closes with an introduction to ChatGPT as a transformative tool for real estate professionals. This AI platform can help streamline business planning, marketing, and operations, offering agents a competitive edge in 2025’s uncertain market.

Resources Mentioned in This Episode

National Association of Realtors (NAR): https://www.nar.realtor

Mortgage News Daily: https://www.mortgagenewsdaily.com

CoreLogic Home Price Insights: https://www.corelogic.com/intelligence/reports/home-price-insights/

HousingWire – Logan Mohtashami's Analysis: https://www.housingwire.com/author/logan-mohtashami/

IRS Opportunity Zones: https://www.irs.gov/credits-deductions/businesses/opportunity-zones

ChatGPT by OpenAI:

Ready to turn your real estate team into a powerhouse? In today’s episode, we’re diving deep with Alex Kutsishin, co-founder of Fuel, on how to build and lead a team where every member performs at their peak. Discover practical strategies to enhance your team’s effectiveness and create a winning culture in real estate.

In this episode, we explore the top strategies for Developing Real Estate Teams That Thrive with guest Alex Kutsishin, co-founder of Fuel. Together, we dive into key leadership insights on boosting team performance, maintaining high standards, and recognizing when it’s time to elevate—or replace—team members. Alex shares actionable tips on measuring team progress, creating high-impact learning experiences, and fostering an environment that encourages growth for each member. We also discuss how to inspire a results-oriented mindset while maintaining a balanced, healthy work atmosphere. From self-improvement to performance-based analytics, this episode equips real estate professionals with the tools needed to create unstoppable teams. Whether you’re a seasoned broker or building your first team, this conversation will give you the edge to lead with impact and purpose.

Elevate Team Standards Consistently

Alex emphasizes that successful teams continuously raise standards to ensure every team member performs at their best. Leaders should seek 95% of the team to meet 100% of expectations, with standards evolving as the team excels.

Shift to a Talent-Development Mindset

Transitioning from personal performance to team-focused leadership requires viewing every interaction as a chance to develop talent. Alex shares practical ways leaders can enhance each member’s skills and build a culture of continuous improvement.

Autonomy and Accountability in Performance

Fuel’s platform encourages autonomy by allowing members to engage in personalized courses while maintaining accountability. Leaders can track growth and address specific areas for improvement, making training impactful and personalized.

Focus on Performance Over Knowledge

Moving beyond conventional training, Fuel’s approach emphasizes practicing skills rather than just understanding concepts. By encouraging team members to apply what they’ve learned, they’re better prepared for real-world success.

The Journey is the Goal

Both Alex and Mike discuss the importance of viewing progress as a continuous journey. By celebrating small wins and pushing through challenges, real estate professionals can stay motivated, avoid burnout, and keep their teams energized for the long term.

Alex Kutsishin is a seasoned entrepreneur and co-founder of Fuel, a leading platform in personal and professional development designed to build high-performance teams. With a background that spans launching ten diverse businesses, Alex brings a wealth of knowledge in team-building, leadership, and innovative training approaches. His commitment to developing teams through hands-on practice and performance analytics has made Fuel a go-to resource for companies worldwide. Alex’s insights inspire leaders to redefine team standards and build a culture where every member thrives.

Resources

For additional insights and tools mentioned in this episode, check out the following resources:

Fuel Personal & Professional Development Platform – Dive into a range of performance-enhancing courses and tools: https://www.myfuel.io/

Patty McCord’s Article on Building Teams Like Sports – Insight into building strong, talent-focused teams: