Why conform to a conventional career path when you can shape your future on your own terms?

In this week's episode, we welcome Erifili Gounari, a 24-year-old author, public speaker, and founder of The Z Link, the first Gen Z social media consultancy. Launched earlier this month, her book ''Design Your Life: Your Career, Your Way'' explores the unconventional career paths available to Gen Z.

Erifili reveals the biggest mistakes brands make when targeting this generation of digital natives, what young consumers truly want, and how brands can effectively connect with them. She explains why traditional work models are outdated and shares how to build a career on your own terms, achieving freedom, flexibility, and ownership.

Throughout our conversation, Erifili emphasises why cultivating high agency, a bias for action, and choosing optimism remain central to her work and success.

Connect with Erifili:

Personal website: https://www.erifili.net/

Instagram: https://www.instagram.com/erifilii/

TikTok: https://www.tiktok.com/@erif.ili

Book: https://www.amazon.co.uk/Design-Your-Life-Career-Way/dp/1398617156

The Z Link: https://www.thezlink.com/

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Season 1 is here!

In the first episode of The Sonder Podcast, we welcome Howard Angus MBE, a champion of both rackets and real tennis - one of several games known as "the sport of kings" and the original racquet sport from which modern tennis is derived.

Howard shares his journey from childhood influences to falling in love with both sports, balancing a demanding career in business with athletic dedication. He discusses his win-win philosophy in life, addresses misconceptions about real tennis, and shares valuable lessons learned over more than 60 years in the sport.

Join us for an inspiring conversation about passion, perseverance, and the unique world of rackets and real tennis.

Hosted on Acast. See acast.com/privacy for more information.

What shapes a person? Is it their upbringing, the era they were born into, their intrinsic character - or perhaps a mix of it all?

This profound question lies at the heart of The Sonder Podcast. We dive into the lives of extraordinary individuals, uncovering the experiences that have shaped their journeys. Through candid personal stories of triumph and adversity, we explore the forces that influence who they’ve become.

Join us as we explore the highs, lows, and lessons learned, with each guest sharing wisdom and insights to inspire you, our listener.

Hosted on Acast. See acast.com/privacy for more information.