The Simply Marketing Show

By: Alison Teare
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  • Summary

  • The place for small business owners and entrepreneurs to learn how to market their own business. Marketing Inspiration and ideas which will help you to grow a business you will love!
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Economics
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Episodes
  • Episode 111 - How to detox your diary and make more time with Paul Holbrook

    Episode 111 - How to detox your diary and make more time with Paul Holbrook
    Mar 12 2021
    How to detox your diary and make more time   How often do you wish you had more time? If only you had more hours in the day you could finally cross off that to-do list, start that new website project, organise your admin. But here’s the thing – spoiler alert – it’s not about creating more time, it’s about managing your time!   In today’s Simply Marketing show, I speak to time management rebel, Paul Holbrook, who has codified time to make it easier for you to plan your hours. He has created a 5-step method – The Diary Detox – that will revolutionise your time management.   By using a simple system of colours, you’ll be able to see at a glance what’s taking up space in your diary. You’ll see where you waste time and where you can allocate your time more efficiently. It’s super simple but it’s life-changing.   Listen to today’s show and find out how you can claim back up to one day a week, just by detoxing your diary!    You need to detox your diary if you:   Find you’re spending time on stuff you don’t need toYour to-do list is never getting any shorterYou don’t have time to market your business or manage your staffYou never think about what you’re putting in your diaryYou often find yourself saying ‘I just don’t have time!’   What you will learn:   How to focus and plan your time productivelyHow to colour code your time according to its usefulnessHow to stop giving away your time without thinkingBeing clear about your purpose and how to get there5 steps to putting the Diary Detox into practice     Where to find Paul If you want to know more about how to manage your time more effectively , you can connect with Paul at the following places: Website: https://diarydetox.comPaul's book ‘What Are You Doing? The uncomfortable truth about how you WASTE time at work’, more information about which can be found at https://diarydetox.com/bookEmail at paul@detoxdiary.com     More about Paul   Paul Holbrook is the 'Time Management Rebel', author and creator of the Diary Detox®. After 20 years managing rapid technology change in the City of London, he decided he'd had enough of standing by, watching the toxic effects of people's diaries on themselves and those around them. His personal mission is to create a world of better-led people.     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
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    45 mins
  • Episode 110 - Getting to grips with Facebook advertising with Liz Melville

    Episode 110 - Getting to grips with Facebook advertising with Liz Melville
    Mar 5 2021
    Getting to grips with Facebook Advertising   There are two words in social media marketing that can strike fear into the hearts of any online business owner – Facebook Ads! Whether it’s a fear of losing money, a lack of understanding or a hatred of numbers, Facebook advertising can often seem too daunting or too challenging for many of us to get our heads round. If this is you, then listen to today’s podcast when I talk to Facebook Ads strategist Liz Melville about how to get to grips with your own Facebook Advertising.   Liz takes us through how to set up Facebook ads and most crucially, what to look for with your ads – how do you know if a Facebook ad is effective or not? By taking control of your Facebook marketing, you can put yourself in the driving seat and start to control your advertising spend. You will learn when to put more money into ads that are working and when to shut off those that aren’t. And the long-term benefits are huge ­– greater impact online, wild visibility and increasing engagement with audiences who want to buy your products or services.   Can you afford not to listen to today’s show? Join me now to find out!   What we discuss:   Know your objective – start with the end in mindUnderstanding the ACT method of 3-ad advertisingHow not to lose money – get your marketing funnel rightHow to see Facebook advertising as an investment     What you will learn:   How to set up Facebook adsGetting to grips with ads managerKnowing your click through rate from your cost per result3 numbers that will tell you if your Facebook ads are working     Where to find Liz If you want to know more about how to get started with Facebook advertising, you can connect with Liz at the following places:   Website: https://lizmelville.comAds On Fire Program: https://lizmelville.com/adsonfireAds That Convert podcast: https://lizmelville.com/podcastClubhouse   More about Liz Liz Melville is a highly regarded Facebook Ads Strategist, with over 10 years experience in promoting brands and businesses online. She teaches and coaches online course creators and personal brands how to ditch the drama of Facebook ads, and scale their impact and growth through her trusted signature ad strategies. She also personally manages tens of thousands of dollars of Facebook ad spend each month for her VIP clients, who include some of the biggest names in the online space. And when she’s not doing that, you’ll find her paddleboarding in the middle of a Scottish loch, chomping chocolate, or chilling at home with her hubby, son, crazy cat and gorgeous Labrador.     For more marketing tips and ideas, take a look at my FREE resource: 101 Online Marketing Activities Guide. With over 90% of the content applicable for people selling services, it’s essential reading! Download it at alisonteare.com/101   Or join my Facebook Group and speak to me and other members direct. Search Simply Marketing / Market your business online   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice on how to grow your business, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE      FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com  
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    43 mins
  • Episode 109 - Could you add a membership to your business

    Episode 109 - Could you add a membership to your business
    Feb 26 2021
    Could you add a membership to your business?   When we talk about adding a  membership, what do you think of? The obvious ones are gym memberships, but chances are you are already in several memberships without even realising it – Netflix, Amazon Prime, these are membership models that rely on monthly payments from their audiences.   Whether it’s a wine club, fresh food box delivery scheme, personal training classes or beauty boxes, there are not many sectors now where you couldn’t provide a membership element to your business.   In today’s podcast, I’m going to show you why adding a membership to your business could be the right decision for you. Listen to the stories of three business owners who work in a variety of fields and who have added memberships to their businesses to increase their revenue.   You’ll discover that adding a membership to your business is something that can grow organically. You will also learn what elements need to be in place before you begin. Most of all, we'll discuss how to make your membership profitable.     Why a membership might be right for you:   Allows you to form a community of interested customersHelps you to work with clients in a more structured and measured wayBrings you recurring income alongside your usual business income     Top tips to starting a membership:   Listen to what your audience wantsWork out the financials firstLet the membership develop organicallyKeep content simple and uncomplicated   Discover more ideas and tips about how to add a membership to your business in today’s podcast. If you have any more questions about adding a membership to your business and how to make money from a membership, take a listen to the following Simply Marketing Podcasts:   Podcast 66 ­– Creating recurring income with a membership with Mike Morrison Podcast 108 – How Courtney Lynne grew her dog influencer business using Instagram Podcast 24 – How to create recurring revenue online with Nathalie Doremieux   You can also reach out to me if you need any further advice – join me on Clubhouse or take a look at my Facebook Group – I’m always happy to talk! Or visit my website to download my free guide to 100 marketing ideas you can start doing now – find it at alisonteare.com/101 Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses.   If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com
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    24 mins

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