In this episode of The Service Business Marketing Podcast, we dive into everything you need to know about Google’s Local Service Ads (LSAs). Learn how LSAs can generate quality leads for your service business and how to set up and optimize your account. We’ll discuss the importance of reviews, managing leads effectively, budgeting for success, and best practices to ensure your phone keeps ringing. Whether you’re just starting with LSAs or looking to improve performance, this episode provides actionable insights to help you win with Local Service Ads.

In this episode of The Service Business Marketing Podcast, we debunk the myth that email marketing is dead and show you how to leverage it for your service business. Learn how to re-engage past customers, nurture prospects, and onboard new clients using email automation and targeted campaigns. Discover how email marketing fits into the A-Z buying spectrum and how to maximize its power for customer retention, referrals, and cross-selling. Tune in for practical tips and strategies to make email marketing a vital part of your service business growth.

In this bonus episode of The Service Business Marketing Podcast, we reflect on the key marketing lessons from 2024 and what they mean for service businesses heading into 2025. Discover how fierce local search competition, rising Google Ads costs, and the evolution of organic SEO have reshaped the marketing landscape. Learn actionable strategies to navigate these challenges, including optimizing for Google Business Profiles, managing Local Service Ads, and using measurable marketing tactics like UTM tracking and call analytics. We’ll also explore how social media targeting and AI advancements can be leveraged for competitive advantage, while emphasizing the timeless value of referral campaigns. Whether it’s short-term wins through ads or long-term growth with SEO and CRM systems, this episode provides a roadmap for service businesses to thrive in a challenging economy. Join us as we share practical insights, answer common questions about AI and Google’s antitrust lawsuit, and offer free tools and resources to help you innovate and stay ahead in 2025.