This week on the show, Leisa tackles a key demographic: men. Men, she argues, aren't just untapped potential; they're ideal patients – loyal, compliant, and refreshingly drama-free. They use recommended products, arrive on time, and resist the siren song of Instagram influencers.

But why are men missing from med spas? Leisa explores societal perceptions that paint these spaces as female-centric. She critiques ineffective marketing and suggests a reframing. Think "Gentleman's Tune-Up," not "Floral Facial." It's about speaking their language.

Leisa also highlights the power of existing female clients as ambassadors to the male market. These women, with their networks of husbands, brothers, and friends, are a potent recruitment tool and creating targeted gift campaigns and couples' promotions only add to the allure.

She also envisions men-only events – spaces where men can comfortably explore med spa treatments. Imagine "Beers and Botox" or "The Sculpted Gentleman." It's about creating a comfortable, masculine environment.

Finally, she stresses social media's role. Showcase men undergoing treatments, share testimonials, and normalize male self-care. It's about visibility and shattering outdated stereotypes.

Hey there, bichachos! Welcome back to the Scalpel of Truth, where your girl Leisa (aka the Bitch'n Beautician) slices and dices through the BS of the med spa world. This episode is ALL about creating a rave-worthy patient experience – the kind that turns clients into walking, talking billboards for your business.

I'm spilling the tea on everything from the MUST-HAVES (think personalized everything and anticipating needs like a psychic ninja) to the major NO-NOS (like rushing clients and pushing sales harder than a CrossFit instructor). We're talking VIP vibes only, people! So grab your favorite cocktail (or mocktail, whatever floats your boat), buckle up, and get ready to level up your med spa game. This episode is packed with actionable tips you can implement today to make your patients feel like the queens (and kings) they are.

And don't forget to join Club Bachacho for even MORE juicy goodness! Head over to scalpeloftruth.com to sign up and get access to early episodes, exclusive content like my secret scripts for handling tricky client situations, and all the behind-the-scenes secrets that will make you the star at your med spa. This is the after-party you don't want to miss!

Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho!
• Check out our MedSpa Workshops and Trainings and schedule a discovery call today!

This week on the show, Leisa delivers an unflinching critique of common operational pitfalls - from untrained staff to chaotic front desks. She challenges the industry's status quo, particularly addressing the delicate matter of experienced healthcare professionals transitioning into aesthetic medicine.

The episode weaves between tactical advice and strategic insights, offering listeners a masterclass in operational excellence. Leisa's colorful commentary particularly shines when addressing the distinction between what she calls "paycheck collectors" and "revenue-generating business builders" - a paradigm that challenges traditional employee categorization.

For VIP Club Bitchacho members, the episode extends into a detailed framework for conducting operational audits. This extended content provides a sophisticated approach to practice management that balances accountability with team empowerment.

Links & Notes

• Join Club Bitchacho Today!