5 years ago, Donald Thompson invested in our company Earfluence because he saw an untapped opportunity to leverage podcasting to amplify your expertise. But this isn't about the growth of the business Earfluence - this is about the rise of "Earfluence" as a concept.

Through his work as an executive coach, his leadership with The Diversity Movement, and through hosting his own podcast High Octane Leadership, Don has seen the influence podcasting in overall business strategy.

He sees podcasting as a dual-faceted tool: creating your own podcast to establish your voice and brand, and participating as a guest on others' shows to gain third-party credibility and reach new audiences. With an emphasis on content reuse, Don knows the power of podcasting to offer consistent, impactful communication, making it a low-cost, high-impact platform for building personal brands and business relationships.

In a world where just about everyone doubts the marketing messages they receive - podcasting is viewed as authentic content that can bridge trust gaps and open doors to significant business opportunities, just like it has for Don.

Let's find out how.

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(00:00:35) Authentic Storytelling for Business Growth

(00:06:05) Podcast Repurposing for Marketing Success

(00:09:37) Strategic Brand Building Through Podcast Guesting

(00:15:40) Podcasting: Establishing Trust and Credibility

(00:19:07) Leveraging Individual Customers for Business Growth

(00:23:19) AI's Role in Enhancing Podcast Content

(00:31:24) Transformative Journey: Overcoming Fear in Podcasting

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Today's episode is hosted by Jason Gillikin, and produced by Earfluence.