• The Responsible Marketing Podcast

  • By: Jo Long
  • Podcast

The Responsible Marketing Podcast

By: Jo Long
  • Summary

  • Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.

    Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.


    © 2024 The Responsible Marketing Podcast
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Episodes
  • S1, Episode 4: John Atkinson, Retired Business Advisor
    Nov 12 2024

    My guest on this episode is John Atkinson, infamous in the northeast of England for his career as a business advisor for County Durham and beyond. Now retired, John still has his finger on the pulse of what is happening in the northeast in terms of funding and business support for organisations of all sizes and statuses.

    John and I discuss:

    ↻ how recent events that affected businesses across the globe aren't too dissimilar from years gone by.

    🧱 foundations to ensure longevity and success for organisations.

    🔮 the outlook for the future of the enterprise landscape in the northeast of England.

    You can contact me at jo@jolongconsulting.com or find me on LinkedIn.

    You can hear John's Business Bulletin on Bishop FM Radio (0830 & 1730) and Aycliffe Radio (1030) 5 days a week, relaying information and positivity via local and regional business news.

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    46 mins
  • S1, Episode 3: Owen Weightman from 3D Virtual Spaces
    Oct 29 2024

    My guest this time is Owen from 3D Virtual Spaces, which provides 3D and 360-degree representations of commercial, public, and historical places.

    Based in the northeast of England, Owen is currently working on a UK government-funded project with several North East culture and heritage sites.

    Owen and I chat about

    💡 how recreating places in this forward-thinking way can provide accessibility.

    🪄 how even the smallest of businesses can 'make a difference' in how they run their businesses and engage with communities.

    🏆 the wins and challenges of being a small business owner.

    You can catch a demo of the work that Owen creates on the YouTube channel for the podcast - https://youtu.be/rYGRM9dE7Jo

    You can contact me at jo@jolongconsulting.com or find me on LinkedIn.

    You can find more about 3D Virtual Spaces on LinkedIn linkedin.com/in/owen-weightman-362773176

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    32 mins
  • S1, Episode 2: Allison Raper from Teesdale Cheesemakers
    Oct 15 2024

    My guest on this episode is Allison, one half of the husband-and-wife partnership that is Teesdale Cheesemakers, an award winning artisan cheesemaker in the heart of Teesdale, County Durham.

    Teesdale Cheesemakers are based at Pond Farm, and offer an event space, home produce as well as 2 beautiful glamping pods and a shepherd's hut for a truly 'off the grid' experience.

    Allison and I discuss

    🧀 how the business has changed over the last few years, and what challenges and rewards that has brought with it.

    ♻️ the complexities of looking to drive sustainability and responsibility in an industry that perhaps doesn't have the best reputation for that.

    🔮 plans for the future and how marketing and communication play their part.

    You can contact me at jo@jolongconsulting.com or find me on LinkedIn.

    You can find more about Teesdale Cheesemakers on their website www.teesdalecheesemakers.co.uk, emailing allison@teesdalecheesemakers.co.uk, or find them on Facebook and Instagram.

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    36 mins

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