• Life Lessons from the Arctic with Heather Thorkelson
    Jan 7 2026
    "You don't need to know how—just know that it lights you up."

    What happens when a creative rebel says yes to a fluke invite to Antarctica? In this episode, I talk with Heather Thorkelson about wild pivots, polar travel, and building a business with impact.

    This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.

    In this episode, Michael Dargie speaks with Heather Thorkelson—entrepreneur, polar expedition guide, and founder of PolarTracks Expeditions. From growing up as a third-culture kid to building a pair of polar travel businesses, Heather's story is a blend of adventure, business smarts, and deeply human moments.

    Heather shares how a chance Facebook connection from a trip years earlier led to her first job in Antarctica—kicking off a career she never imagined. Today, she runs PolarTracks Expeditions, a boutique travel agency for Arctic and Antarctic cruises, and Minimal Impact Cruises, which is launching a cutting-edge, wind- and solar-powered expedition ship called the Captain Arctic.

    She talks about the magic of cold-water diving, the thrill of standing among 100,000 penguins, and the humbling vastness of the polar regions. Heather opens up about her unusual path, how growing up in a pilot's family shaped her curiosity, and the moment she received a mysterious "download" at the Penguin Post Office that told her she'd be back.

    The conversation covers everything from Swedish food and volcano hikes to near-death skydives and jellyfish orbs. At its heart, Heather's story is about saying yes, pivoting often, and trusting that the universe knows what it's doing—even when you don't.

    Her advice to rebels in waiting? If it lights you up, say yes. Don't cling to things that no longer serve you. Pivot often, stay curious, and go touch some damn grass.

    Quoteable Quotes

    "Nobody ever died from pivoting." — Heather Thorkelson

    "Kindness is everything. Not nice—kind." — Heather Thorkelson

    "Plot twist. Thanks, universe." — Michael Dargie

    "You don't need to know how—just know that it lights you up." — Heather Thorkelson

    "Touch grass. It's medicine." — Heather Thorkelson

    Episode Highlights

    The Arctic Life | Living near Gothenburg and chasing concerts in Copenhagen

    PolarTracks Expeditions | Building a polar travel company from scratch

    Captain Arctic | A silent, solar- and wind-powered ship for Arctic cruises

    Penguin Post Office | A download from the universe

    Saying Yes | Why her career was a total fluke

    Growing Up Abroad | Costa Rica, Japan, South Africa, and more

    Cow Sharks & Kelp Forests | Cold water scuba and surprise jellyfish

    Creative Curiosity | Pancakes, storytelling, and forest walks

    Rebel Advice | Pivot often, don't cling to what doesn't work

    What the World Should Know | Be kind and go outside

    Links From Episode

    Website (http://www.minimalimpactcruises.com/)

    Heather on Facebook (https://www.instagram.com/polartracksexpeditions/)

    Heather on Instagram ( https://www.instagram.com/minimalimpactcruises/)

    Get Your Copy of Michael's Book:
    "BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
    Indigo | Barnes & Noble | MichaelDargie.com

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    38 mins
  • Keep the Cocktail, Fix The Brand With Shawn Soole
    Jan 5 2026
    "I help people stop working in their business and start working on their business." In this episode, Michael Dargie chats with hospitality veteran and industry provocateur Shawn Soole. With a career spanning nearly three decades, Shawn has seen—and done—it all. From washing dishes at 13 in Australia to building bar programs, authoring books, consulting internationally, and running a podcast, his journey is nothing short of relentless. And that's exactly how he likes it. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Their conversation runs fast and loose through the evolution of the hospitality industry, the challenge of keeping pace with rapid change, and the mental health cost of working in an often-glamourised but demanding business. Shawn shares how he helps entrepreneurs stop "running around like a chicken with their head cut off," and shift toward building processes and systems that actually serve their vision. He also opens up about getting sober, the identity crisis that followed, and how he's reshaped his life and business in the years since. His no-BS honesty about addiction in the service industry, burnout, and boundaries hits home. At the same time, his passion for teaching, mentoring, and helping others build sustainable businesses is clear. Shawn also reflects on how the COVID-19 pandemic forced a hard reset across the industry and why that presented a necessary opportunity for reevaluation. His work with Soole Hospitality Concepts and the Post Shift podcast continues to challenge the status quo while giving business owners tools they can actually use. For anyone working in—or orbiting around—the hospitality world, this episode is a refreshing gut check. PULL QUOTES "We've been glamorizing a toxic industry for a long time." —Shawn Soole "Success doesn't mean burnout." —Michael Dargie "I hit that point where I said, if I'm going to get out of this industry, it's going to be on my own terms." —Shawn Soole "I help people stop working in their business and start working on their business." —Shawn Soole EPISODE HIGHLIGHTS [00:01,000] Origin Story | Shawn's start in hospitality at 13 [00:04,000] Soole Hospitality Concepts | Why and how he started his consultancy [00:09,000] Pandemic Reset | How COVID-19 shifted the industry and mindsets [00:12,000] Sobriety and Identity | Navigating a major lifestyle change [00:18,000] The Systems Fix | Helping owners escape chaos with structure [00:25,000] Mental Health in Hospitality | Burnout, addiction, and making it sustainable [00:30,000] Post Shift Podcast | Teaching the next generation of hospitality pros [00:36,000] Legacy Projects | What's next for Shawn LINKS FROM EPISODE Soole Hospitality Concepts (https://www.soolehospitality.com) Post Shift Podcast (https://www.postshiftpodcast.com/) Great Northern Cocktails (book) (https://www.amazon.ca/Great-Northern-Cocktails-Shawn-Soole/dp/1907434534/) BC Spirits (https://www.bcspirits.com/) BrandJitsu Book by Michael Dargie(https://brandjitsu.com) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com
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    35 mins
  • Life as an Independent Vet with Dr. Beth
    Dec 24 2025
    "Create the things you wish existed."

    What happens when a little girl obsessed with animals grows up, faces down fear, and builds a vet clinic on a dream? In this episode, Beth Barrett shares her story of grit, independence, and what it really means to live in alignment with your values.

    This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.

    In This Episode

    In this episode, Michael Dargie talks with veterinarian and entrepreneur Beth Barrett about her decades-long career, her passion for animals, and the power of doing hard things. From her clinic just outside Calgary, Alberta, Beth shares what it took to build her dream practice—complete with an indoor dog arena, a fancy chicken coop, and the best damn surgery suite this side of anywhere.

    Beth knew she wanted to be a vet since she was a kid, and she never looked back. But the path wasn't without its setbacks. After a serious horseback riding accident, she had to decide whether to quit or face her fears. She chose to ride again. That decision changed her.

    She and Michael talk about everything from the corporatization of veterinary care, to why tired dogs are good dogs, to Stoic philosophy and dried mango. Beth opens up about the joys of riding, training, and how teaching dogs stretches their bodies and their minds. Her message to rebels in waiting: do hard things. That's where the growth is.

    Quotable Quotes

    "Create the things you wish existed."

    "A tired dog is a good dog."

    "The growth I've experienced in life has come at those hard spots."

    "Doing hard things will make you extraordinary."

    "You don't get stronger when things are cushy."

    Episode Highlights

    Becoming a Vet | From childhood dream to lifelong career.

    The Power of Vision | Turning a horse farm into a full-service clinic.

    Private vs. Corporate | Why independence matters in vet med.

    Doing Hard Things | How fear almost kept her out of the saddle.

    Training for Health | Dog yoga, strength, and stretching.

    Riding for Joy | The magic of working equitation.

    Dog Park & Arena | Why tired dogs are good dogs.

    Fill Your Bucket | What Beth does to recharge.

    Favourite Place | Cycling and hiking in the Tonto Preserve.

    Favourite Season | Autumn, and what it teaches us.

    Rebel Advice | Do the hard thing.

    Links From Episode

    Barrett Veterinary Practice Website (http://barrettvet.ca)

    Dr. Beth on Facebook (https://www.facebook.com/barrettveterinarypractice/)

    Dr. Beth on Instagram (https://www.instagram.com/barrettveterinarypractice)

    Get Your Copy of Michael's Book:
    "BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
    Indigo | Barnes & Noble | MichaelDargie.com

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    38 mins
  • Gen X Women Who Kick Ass with Oonagh Duncan
    Dec 22 2025
    "Weight loss isn't controversial in science, only on social media."

    What happens when a former smoker and self-described non-athlete turns into one of Canada's most refreshing voices in fitness and habit formation? In this episode, I talk with Oonagh Duncan about Gen X women, body neutrality, the power of pleasure, and her dream of fronting an 80s hair band at brunch.

    This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.

    In This Episode

    In this episode, Michael Dargie talks with Oonagh Duncan—fitness coach, author of Healthy as Fck*, and host of the podcast Goals, Grit and Some Woo Woo Shit. From her home on Salt Spring Island, BC, Oonagh shares how she helps Gen X women build habits that actually stick, even when nothing else has before.

    Once a reluctant exerciser who smoked and hid from gym class, Oonagh discovered the power of habits while walking on a salvaged treadmill, watching Jerry Springer. That single act of curiosity led her to build Fit Feels Good, an online community helping women find fitness through pleasure, not punishment.

    She and Michael talk about niching down, the evolution of the fitness industry, and how new weight-loss drugs like Ozempic are transforming the conversation around health. Oonagh also opens up about her beginnings as a fat activist, her pivot to inclusive wellness, and why the ectomorph-mesomorph body type theory belongs in the past.

    Beyond business, she talks about life on Salt Spring Island, Sunday hikes, fart reels, fake meat, and why living in a small community has taught her to be kinder. They also dive into her creative past as a playwright, the pain of a sophomore flop, and why her next big dream involves spandex, power ballads, and brunch.

    Her message to rebels in waiting: don't wait to have everything figured out. Move toward whatever feels warmer, follow the good feelings, and the rest will come.

    Quoteable Quotes

    "If you hate exercise, you just haven't made it small and pleasurable enough." — Oonagh Duncan

    "Don't be a dick." — Michael Dargie

    "Weight loss isn't controversial in science, only on social media." — Oonagh Duncan

    "You just have to move towards warmer." — Oonagh Duncan

    "Living on an island makes me a better person—reluctantly." — Oonagh Duncan

    Episode Highlights

    Finding Her Niche | Why Oonagh focuses on Gen X women and habits that feel good.

    Fitness for Everyone (Almost) | The lessons from bootcamps and niching down.

    The Weight Loss Shift | How GLP-1 drugs are reshaping the wellness industry.

    Habit Loops | The treadmill, Jerry Springer, and discovering pleasure in movement.

    Body Neutrality | From fat activism to inclusive health conversations.

    Small and Pleasurable | The secret to habits that stick.

    Island Life | How community keeps her accountable and kind.

    Fake Meat & Fart Reels | Her unapologetic guilty pleasures.

    Sophomore Flop | The tough lesson from her second play, Talk 60 to Me.

    Brunch Rock | Her dream of fronting an 80s hair band… before noon.

    Rebel Advice | "Move toward the warmer."

    Links From Episode

    Fit Feels Good (http://www.fitfeelsgood.com/)

    Oonagh on Instagram (https://www.instagram.com/oonaghduncan)

    Oonagh on Facebook (http://facebook.com/fitfeelsgood)

    Get Your Copy of Michael's Book:
    "BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
    Indigo | Barnes & Noble | MichaelDargie.com

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    42 mins
  • Copywriting Without Borders with Rachel Allen
    Dec 18 2025
    "It's never going to be as hard as you think it is." What happens when a theater nerd from Appalachia drops out of college, moves to Hong Kong with $200, and discovers people will actually pay her to write? In this episode, I talk with Rachel Allen about words, travel, and building a business from scratch. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with Rachel Allen, a writer, fractional CMO, and founder of Bolt from the Blue Copywriting. Rachel's path has been anything but straightforward—from studying theatre, journalism, and Asian studies, to living in Hong Kong, England, Greece, and beyond. Along the way, she discovered that words could pay the bills and eventually built a career helping businesses make words make money . She shares how her early love of theatre shaped her understanding of story, why dropping out of college and moving across the world was the best decision she ever made, and how a $3.25 writing job turned into a global business. From luxury real estate copy to probiotic rhyming board books for kids, Rachel has written just about everything—and learned to embrace the freedom and fear that come with running her own company . The conversation digs into big questions: why travel makes us better humans, how language literally shapes the way we see the world, and why pseudo-historical utopias are both fascinating and dangerous. Rachel also shares the story behind her upcoming memoir Bat Shit, her next book Feral Wife, and her self-assigned PhD project exploring the cultural roots of the American South . Beyond business, she talks about her love of bourbon, her habit of walking in cemeteries for peace and quiet, and her introverted approach to networking. Her advice to rebels in waiting: decisive action unlocks doors you didn't know existed—and you are far more capable than you think. Quoteable Quotes "I make words make money." — Rachel Allen "Whatever it is, it's not welded into the rebar of the universe. We made it. We can change it." — Rachel Allen "It's never going to be as hard as you think it is." — Rachel Allen "I am not a 100% all-the-time likable human." — Rachel Allen "Experiences are the most important part of this whole thing." — Michael Dargie Episode Highlights From Appalachia to Asia | How Rachel went from Tennessee to Hong Kong with $200. The $3.25 Job | The moment she realized words could make money. Luxury Real Estate & Dog Costumes | Early days of writing anything and everything. Theatre Roots | Why acting and writing are two sides of storytelling. Travel as Teacher | Why everyone should see the world if they can. Pseudo-Historical Utopias | The danger of longing for a past that never existed. Memoir: Bat Shit | Growing up in Christian nationalism and breaking free. Next Book: Feral Wife | Learning what it means to be loved. Self-PhD | Exploring the cultural roots of Southern identity. Cemetery Walks | Why quiet, unusual spaces fuel creativity. Advice to Rebels | Take decisive action—you're more capable than you know. Links From Episode Website (https://www.boltfromthebluecopywriting.com/) Rachel's Website (https://www.rachelcatherineallen.com/) Rachel on LinkedIn (https://www.linkedin.com/in/rachelallenwrites/) Rachel on Facebook (https://boltfromthebluecopywriting.substack.com/) Rachel on Instagram (http://instagram.com/boltfromthebluecopywriting) Rachel on Threads (https://rachelcatherineallen.substack.com/) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com
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    34 mins
  • Seven Startups and a Standup with Mary McCorvey
    Dec 17 2025
    "You have a finite number of heartbeats. There are infinite possibilities." What happens when a seven-time founder who once built a company around landing on the moon steps into the arena as herself? In this episode, I talk with Mary McCorvey about moonshots, stand-up comedy, and living life on your own terms. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie speaks with Mary McCorvey, a seven-time founder, Army veteran, broadcaster, author, and stand-up comic based in Philadelphia. Mary has built companies around products, services, and even competitions to land on the moon. Now she's turning the spotlight on herself with her book Experience Over Expectation: Let Go of the Plan and Live on Your Terms . Mary shares the story of Moonmark, her most ambitious project yet: a global competition where high school students designed lunar landers, with two teams producing designs that NASA engineers agreed could actually work on the moon. Although the pandemic halted the mission, the experience changed lives, and the Lander Company eventually did reach the moon in 2024 . Her journey into entrepreneurship began after serving in the Army, where she went from digging trenches for cable to becoming a broadcaster thanks to a leader who recognized her potential. That chance moment shaped her lifelong commitment to leadership, integrity, and creating opportunities for others . Mary also talks about embracing AI in her writing process, blending platforms like GPT, Perplexity, and Grok to analyze her memoir and craft her latest book. She opens up about her love of stand-up comedy, her unexpected passion for high-performance driving at tracks like Watkins Glen, and her belief that peace is possible if we're willing to choose it . From growing up in Sarasota with limited opportunities, to enlisting in the Army at 18, to building seven companies and reinventing herself again and again, Mary embodies what it means to live without default. Her advice to rebels in waiting is unforgettable: "You have a finite number of heartbeats. There are infinite possibilities. Quoteable Quotes "You have a finite number of heartbeats. There are infinite possibilities." — Mary McCorvey "Every time I've built a company, it's been about how to positively impact others." — Mary McCorvey "I was digging trenches, holding a shovel, when I said, 'I'd like to be a broadcaster.' And someone gave me that chance." — Mary McCorvey "Peace is possible. It's complex, but possible." — Mary McCorvey "Experiences are the most important part of this whole thing." — Michael Dargie Episode Highlights Seven-Time Founder | Building companies again and again with purpose. Moonmark | A global competition to design landers for the moon. Army to Broadcasting | How a shovel and a sergeant changed her life. AI in Writing | Using multiple platforms to analyze her memoir. Experience Over Expectation | Her new book about living on your terms. Stand-Up Comedy | Why the stage is her favourite place in Philly. High-Performance Driving | Racing at Watkins Glen and loving every second. Peace is Possible | Lessons from time spent in war zones. Dinner Guests | Why she'd choose comedian Leanne Morgan and Barack Obama. Advice to Rebels | Finite heartbeats, infinite possibilities. Links From Episode Mary McCorvey Website (http://marymccorvey.com/) Mary on LinkedIn (https://www.linkedin.com/in/marylmccorvey/) Mary on Facebook (https://www.facebook.com/McCorveyMary/) Mary on Instagram (https://www.facebook.com/McCorveyMary/) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com
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    39 mins
  • Lessons From A Go-Giver with Bob Burg
    Dec 16 2025
    "Kindness is never wasted—it expands into greatness."

    What happens when a broadcaster-turned-salesman discovers that giving is the fastest path to success? In this episode, I talk with Bob Burg, co-author of The Go-Giver, about kindness, influence, and building a life around service.

    This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world.

    In This Episode

    In this episode, Michael Dargie speaks with Bob Burg, speaker, author, and co-creator of the international bestseller The Go-Giver. Known for its simple but powerful message—that shifting focus from getting to giving leads to success—The Go-Giver has sold over a million copies worldwide and become a staple in leadership, business, and personal development .

    Bob shares how he stumbled into sales after early stints in radio and television. With no formal training, he failed fast—until a desperate trip to a bookstore introduced him to the work of Tom Hopkins and Zig Ziglar. Devouring their books, he quickly learned that sales wasn't about talking people into something, but about providing real value. That discovery launched a lifelong pursuit of learning, leading him into the world of personal development classics like How to Win Friends and Influence People and Think and Grow Rich .

    The conversation spans from his childhood dream of playing third base for the Boston Red Sox to his career as a sought-after speaker, traveling the world to talk about influence, persuasion, and service. Bob explains why nobody buys because of your quota or goals—they buy because they believe they'll be better off. He also shares stories about life in Jupiter, Florida, with his rescue cat Buddy, his admiration for hockey legend Bobby Orr, and his simple joys like reading over coffee and bagels .

    Looking ahead, Bob is reworking his book Adversaries into Allies into a new edition called Genuine Influence: How to Master the Art of Persuasion, slated for release in 2026. His advice to "rebels in waiting" is grounded and practical: know your cause, find systems and mentors, take action, persist through the no's, and never mistake failure for finality .

    At its heart, this episode is about shifting perspective—success isn't about self-focus, it's about making every person and moment better off for having crossed your path.

    Quoteable Quotes

    "Nobody's going to buy from you because you have a quota. They buy because they believe they'll be better off." — Bob Burg

    "Success is really an inside job. It starts with what you put in your head and heart." — Bob Burg

    "The highest purpose of life is to make each moment better off because it passed by you." — Bob Burg

    "Kindness is never wasted—it expands into greatness." — Bob Burg

    "Our job in business is to be the Yoda. The customer is the Luke." — Michael Dargie

    Episode Highlights

    The Go-Giver | Why giving first creates success.

    From Radio to Sales | How failure led Bob to personal growth.

    Discovering Systems | Learning from Zig Ziglar and Tom Hopkins.

    Inside Job | Success begins with mindset and personal development.

    Jupiter Life | Bagels, coffee, and reading with his rescue cat, Buddy.

    Sports Memories | From dreaming of the Red Sox to admiring Bobby Orr.

    Travel & Speaking | 35 years of conferences and lessons from the stage.

    Genuine Influence | His next book on persuasion and people skills.

    Advice to Rebels | Know your cause, persist, and learn from failure.

    Links From Episode

    Bob Burg Official Website (https://burg.com)

    Get Your Copy of Michael's Book:
    "BrandJitsu™: Move Your Brand From 'Meh' To Memorable"
    Indigo | Barnes & Noble | MichaelDargie.com

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    34 mins
  • The Call Center Rebel with Richard Blank
    Nov 17 2025
    ""You shouldn't use words to burn. They should be for light and for warmth." Richard has spent the last 19 years running a near-shore bilingual contact center that thrives on empathy, communication, and human connection in an era dominated by automation. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. In this episode, Michael Dargie sits down with Richard Blank, CEO of Costa Rica's Call Center. Richard has spent the last 19 years running a near-shore bilingual contact center that thrives on empathy, communication, and human connection in an era dominated by automation . Richard's story begins in Philadelphia, where childhood trips to Mexico sparked his love of Spanish and culture. After studying Spanish in college, he took what was supposed to be a short trip to Costa Rica to teach English at a friend's center. Instead, he fell in love—with the country, with the culture, and with the woman who would become his wife. That leap of faith became a lifelong adventure, culminating in the creation of Costa Rica's Call Center . He explains why call centers aren't just about dialing lists—they're about rhetoric, persuasion, and the art of speech. For Richard, the real skill lies in listening, building rapport, and finding those rare "positive escalations" where a customer compliments an agent to their supervisor. He compares communication to fire: it can burn, but it can also light and warm, and the best agents know how to use it for encouragement and clarity . The conversation ranges widely, from his love of 1970s electromechanical pinball machines and jukebox rescues in the Costa Rican mountains, to his passion for movies like Fast Times at Ridgemont High and The Maltese Falcon. Richard also shares the daily joys of Costa Rican life—warm rain in a convertible, fresh seafood at the market, and the surreal beauty of the rainforest . At the heart of it all is his philosophy: rebels in waiting should remove unnecessary weight, play the long game, and find balance. Business doesn't require shortcuts or being number one—it requires integrity, patience, and compassion. His advice is simple: plan ahead, stay curious, and make space for yourself so your best ideas can surface. Quoteable Quotes "It's a luxury trade—where else can you speak to hundreds of people a day?" — Richard Blank "You shouldn't use words to burn. They should be for light and for warmth." — Richard Blank "If you can't find ways to decompress, you'll never last as an entrepreneur." — Richard Blank "They need more compassion—it starts with simply acknowledging existence." — Richard Blank "You're Canadian, that's fun." — Richard Blank Episode Highlights Costa Rica's Call Center | Building a near-shore bilingual hub of empathy and communication. Spanish Major to CEO | How a short trip turned into a lifelong adventure. Pura Vida Life | Why Costa Rica feels like paradise. The Art of Speech | Listening, persuasion, and positive escalations. Pinball Collection | Rescuing 1970s electromechanical treasures from the mountains. Jukeboxes Too | Preserving vintage machines as cultural artifacts. Movie Buff | From The Maltese Falcon to Fast Times at Ridgemont High. Rain in a Convertible | Everyday magic in Costa Rica. Compassion First | Why acknowledging existence is the start of connection. Advice to Rebels | Remove weight, play the long game, and find balance. Links From Episode Website (http://www.costaricascallcenter.com/) Richard on LinkedIn (https://www.linkedin.com/in/costaricascallcenter/) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com
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    34 mins