The Product Boss Podcast

By: Jacqueline Snyder
Listen for free

  • Summary

  • A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
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Episodes
  • 641. Last Minute Black Friday Strategies

    641. Last Minute Black Friday Strategies
    Nov 24 2024

    Welcome to another episode, Product Bosses! Today I’m diving into last-minute Black Friday strategies perfect for product-based business owners, like yourself! If you’re feeling overwhelmed or unprepared, don't worry because I’ve got you covered with actionable tips that are easy to implement!

    In this episode, I’m sharing quick tips such as how to create a great offer, leverage email marketing, utilize social media, offer fast shipping, and add personal touches to stand out, during the busiest shopping time of the year.

    So tune in as I dig deeper into the importance of focusing on one great promotion that’s simple for you to manage and clear for your customers, how a well-timed reminder email can boost your sales significantly, and how to use social media to leverage more sales this Black Friday. Plus grab my step-by-step guide to making sales and having successful promotions so you can be thriving and profitable this Black Friday! Click here to grab it for free!

    Resources:

    • Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free! Or DM me “BLACK FRIDAY” on Instagram to grab your copy!
    • What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this episode:

    My First Million Podcast

    Listen to My First Million wherever you get your podcasts.

    My First Million

    Hubspot's Breeze

    Visit hubspot.com/marketers to learn more!

    Hubspot Breeze
    Show More Show Less
    14 mins
  • 640. "How do I turn my creative hobby into a profitable product-based business?" | Coaching Session

    640. "How do I turn my creative hobby into a profitable product-based business?" | Coaching Session
    Nov 21 2024

    Welcome back, product bosses! We have another inspiring coaching session with Sarah, the owner of Sparkyframes Stitchery, who creates and sells hand-embroidered pieces and kits. If you’re a product-based business owner who is ready to turn your creative hobby into a thriving and profitable product-based business, then this episode is for you!

    Right now, Sarah is seeing her products mostly sell at local markets and workshops, but has yet to really make sales or a profit in her business. Now Sarah is ready to turn her creative hobby into a profitable business, but she isn’t quite sure of how to do that.

    Together, we dig into why sometimes you need to reposition to be successful, the power of going deep, not wide and how diversifying your sales channels can create a simpler path to meeting your revenue goals and building the business of your dreams.

    Tune in as we figure out how to take Sarah’s creative hobby to thriving and profitable product-based business and learn how you can apply these steps to your product business as well!

    Resources:

    • Learn more about Sarah’s products at Sparkyframes Stitchery
    • Follow Sarah’s business journey on Instagram
    • What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
    • Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
    • Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss


    Mentioned in this episode:

    Hubspot's Breeze

    Visit hubspot.com/marketers to learn more!

    Hubspot Breeze

    My First Million Podcast

    Listen to My First Million wherever you get your podcasts.

    My First Million
    Show More Show Less
    47 mins
  • 639. From Hustle to Flow: The Mindset Shift That Will Transform Your Product Business (Plus a BIG Announcement!)

    639. From Hustle to Flow: The Mindset Shift That Will Transform Your Product Business (Plus a BIG Announcement!)
    Nov 18 2024

    Welcome back to another episode, product bosses! Today I’m tackling a topic that might ruffle some feathers, but is absolutely going to be a game-changer in your product-based business. If you feel like you’re being pulled in a million directions, but nothing is actually moving forward with all of the effort you’re putting in, know that I have been there and that this episode is for you.

    In this episode, I’m diving into one of the biggest obstacles holding you back from getting the results you’re actually looking for, which is the “hustle mentality.” That’s right because the truth is, hustling alone is not a strategy, in fact, it’s a recipe for burnout and for hitting a wall. So if you’re stuck in hustling mode, know you aren’t alone and it’s not your fault, and also that there is a way out!

    Tune in as I share with you more about the “hustle mentality” and the three key secrets you need to know to be able to make the shift from hustle to flow so that you can work smarter not harder. Plus I share more info about how The Product Boss Academy, my new membership, can help guide you through this exact transformation from hustle to flow!

    Resources:

    • What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.
    • Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!
    • Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss


    Mentioned in this episode:

    Hubspot's Breeze

    Visit hubspot.com/marketers to learn more!

    Hubspot Breeze

    My First Million Podcast

    Listen to My First Million wherever you get your podcasts.

    My First Million
    Show More Show Less
    38 mins

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