Tired of the corporate climb and wondering, “Is this all there is?” Join Lisa Zeiderman and Precious Williams as they dive into the extraordinary journey of Sarah Dale, founder of Project 1490. Sarah’s story is one of audacious change, taking her from the fast-paced world of NYC ad tech to the rugged, transformative landscapes of Montana. Discover how a solo trip sparked a life-altering decision, leading her to build a community that empowers high-achieving women to embrace courage, self-reliance, and a healthy dose of badassery. Through unique, experiential challenges, Project 1490 helps women break free from their comfort zones and unlock their fullest potential.

Hear how Sarah faced down mountain lions, built fires in the wilderness, and ultimately found her true purpose. This episode explores why it’s never too late to reinvent yourself, why building community is vital, and why asking for what you want is crucial for women's financial and personal empowerment. Tune in as we discuss:

• Courage & Audacity: Sarah’s courageous leap from corporate life to Montana illustrates the power of bold choices for personal fulfillment.
• Badassery Through Experience: Building confidence and resilience occurs by pushing beyond comfort zones and embracing new challenges.
• Self-Reliance & Empowerment: Discovering inner strength is a continuous journey best traveled with a supportive community.
• From NYC to Montana: Environmental shifts can redefine value systems, shaping personal growth and perspectives.
• The Power of the Ask: Women can accelerate progress by advocating for their needs and taking control of their destinies.
• Reinvention & Potential: It’s always possible to unlock new potential through exploration and celebrating achievements.

Guest Bio:

After a 30-year career in advertising, Sarah Dale created Project 1490 by combining her years in leadership with her experiences living in Montana. She’s been fortunate to work at great brands like The Wall Street Journal, Fortune and Nativo, where she led big teams and drove hundreds of millions in revenue. She’s been awarded a CannesLions, two D&AD Pencils, Folio’s Top Women in Media and the Stevies’ Gold Maverick Award, et al. While she’s had an impressive career, Sarah’s love of nature and experiences in the wilds of Montana are what started her wish to get other corporate women to build their own badassery and confidence by learning outdoor skills. Project 1490 now provides the opportunity not only for women to have unique, outdoor experience that help them go beyond who they think they are, they build their corporate networks and confidence, and have a ton of fun in the process.

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn
• Sarah Dale's LinkedIn

Join us this month on the Power of the Ask Podcast as we sit down with Mara Cristina Tache, co-chair of the Savvy Ladies Junior Board and a leader in the financial technology industry. Mara shares her inspiring journey, from growing up in Romania with a love for books and early exposure to technology to navigating the challenges of a male-dominated field and leading a global team. She discusses the values that drive her leadership, including financial literacy, diversity, equity, inclusion, and ethical AI.

Tune in to hear about:

• From Student to Leader: How learning and diverse experiences shape a leader.
• Ethical Tech, Inclusive Finance: Mara’s commitment to building a financial world where everyone is successful.
• Leading With DEI: Championing diversity, equity, and inclusion, including LGBTQIA+ advocacy, in fintech.
• Kindness and Mentorship: Empowering others through support and guidance.

Vulnerability and Opportunity: How asking for help opens doors to growth.

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Mara Cristina Tache Bio:

As the Co-Chair of the Savvy Ladies Jr. Board, Mara Cristina Tache is deeply committed to enhancing women's financial literacy and supporting their financial independence while addressing economic and racial disparities. She was honored with the Excellence in Mentorship Award at the 2023 Savvy Ladies Awards Benefit Gala for her significant influence as an emerging leader in the financial services sector. With over 12 years of experience in the payments industry, Mara contributes to employee-led business resource groups that empower women leaders and advocate for LGBTQIA+ equity. Her dedication to diversity, inclusion, and financial education has a lasting and profound impact on her community.

Important Links:

• Savvy Ladies
• Precious Williams' LinkedIn
• Lisa Zeiderman's LinkedIn
• Mara Cristina Tache

Join us on The Power of the Ask as we sit down with Aja Evans, a board-certified financial therapist and author of “Feel Good Finance.” Aja shares her personal financial awakening and how it led her to help others break the taboo of discussing money and emotions. Discover how to overcome money avoidance and overspending, and navigate family dynamics around finances.

Aja also discusses the importance of creating a safe space for healing and aligning financial goals with emotional well-being. Plus, gain valuable insights into the work of the Financial Therapy Association and learn practical strategies for improving your relationship with money.

This discussion will inspire you to explore the cultural and societal reasons behind the taboo of discussing money and learn how to overcome it. Listen in to learn more about:

• Financial Therapy in Action: Hear how Aja helps clients connect their financial behaviors to their emotions and create healthier relationships with money.
• Family Dynamics and Money: Learn how to navigate complex family dynamics surrounding money, including expectations and differing income levels.
• Relatability and Healing: Aja shares her financial journey and emphasizes the importance of creating a safe, judgment-free space for healing and growth.
• Workplace Harmony: Gain insights into achieving balance between career aspirations and personal life, especially for working mothers.
• The Power of the Ask: Understand why asking questions about money is crucial for women and how it can empower them to take control of their finances.

About Aja Evan's
Aja Evans, a board-certified therapist, speaker, and writer, specializes in financial therapy and has over a decade of experience in mental health. Inspired by her financial awakening, she focuses on breaking the taboo around money and emotions, creating a safe, judgment-free space for clients. Aja is the president-elect of the Financial Therapy Association and author of Feel Good Finance, which was released this past December.

Passionate about helping people live their best lives while understanding their financial behaviors, Aja enjoys exploring new eateries with her two young children in her free time.

Important Links:
Savvy Ladies
Precious Williams' LinkedIn
Lisa Zeiderman's LinkedIn
Aja Evan's LinkedIn