In this episode, we delve deep into the core of what makes a business thrive. Join us as we unpack the journey of Ryan O'Leary, owner of SONA, based in Nova Scotia. We shed light on the art of scaling with soul, diving into the differences between the Canadian and U.S. ISO market, and unpacking why quality always trumps quantity.

Key Takeaways:

- Maintaining Values at Scale: Learn how SONA upholds exceptional service and clings tightly to its founding values, even as it navigates the complexities of expansion.

- Insights into Canadian Payments and Sales Models: Ryan O'Leary gifts us with an exploration of the Canadian market's banking infrastructure and sales strategies, contrasting them with the U.S. approach.

- Future-Focused Partnerships: We discuss the shift toward tech-forward payment solutions, emphasizing the synergy between ISVs and payment providers.

Tune in to hear about Ryan's transformative leadership practices, SONA's approach to sales that focuses on solid customer relationships, and the exchange of some fine Canadian whiskey and lobster promises. And, if you enjoy our conversation around charting a course through authentic growth and staying true to your service ethos, don't forget to support us by sharing this episode and leaving your ratings and reviews.

To learn more about SONA, visit https://sonapay.ca/

To connect with Ryan O'Leary: https://www.linkedin.com/in/ryanoleary1/