In this quick episode of Referral Marketing Secrets, Bo Kauffmann dives into the often-overlooked power of a handwritten thank you note. Discover how showing genuine gratitude can set you apart in today’s fast-paced digital world, helping you build strong client relationships and increase referrals. Bo shares practical tips for creating a consistent system for sending thank you notes, from designing custom cards to scheduling “gratitude time” into your business routine. Tune in to learn how this small but impactful gesture can drive loyalty and generate more business!

• Stand out with personal touches: In a world of emails and social media messages, a handwritten thank you note shows genuine appreciation and leaves a memorable impact.
• Build a thank you system: Investing in custom, quality notes and scheduling a dedicated “gratitude hour” can make sending notes easy and consistent.
• Increase loyalty and referrals: Clients who feel valued are more likely to refer your services to others, strengthening your referral network.

1. Order a batch of personalized thank you cards to have ready for each completed project or new client.
2. Set aside a specific time each week or month to write your notes—turning gratitude into a business habit.
3. Include a gentle line encouraging referrals, like “If you know anyone who might benefit from my services, feel free to pass my info along.”

“A small act of gratitude, like a handwritten thank you note, can make a big difference in client loyalty and future referrals.”

How do you express gratitude to your clients? Share your thoughts and experiences on social media or drop a comment to join the conversation.

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